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joined:Nov 15, 2017
Mid-November Google Algorithm Search Ranking Update
Yesterday I saw signs of a spike in webmaster and SEO chatter about ranking changes in Google. That chatter has built up over the past 24 hours and the monitoring tools, most of them, have spiked as well. It looks like a more significant Google search ranking algorithm update was pushed out over the past 36 hours. It is hard to say exactly what happened but this is not at the levels of a major Penguin or Panda update but it is more significant than the daily Google updates does throughout the day.
[edited by: Robert_Charlton at 10:44 pm (utc) on Nov 16, 2017]
[edit reason] fixed broken link [/edit]
While I am firm believer zombies do not exist, I can confirm that for some keyword niches my sites were "bumped" to the information category user intent. Sure the traffic jumped by 20-30% but the intent there is information so the sales dropped like a rock. So I had to employ a totally new section of the site aimed at buying intent customers so that I can monopolize as much of the customer journey as possible. That extra spend on content and website development combined with landing pages and google ads to keep relevancy even if paid, drained my budget, but that is the cost of trying to reach more traffic. Usually, that same traffic might not be of the converting kind.
joined:Apr 13, 2002
How does bounce rate just change 28% in a month with no site content changes? Again, it doesn't, Google just sends us different traffic.
If there have been changes in the traffic sources to these pages...
...have you made sure the content is relevant to that traffic?
joined:Apr 13, 2002
so you're suggesting I change the content to fit this non converting junk traffic they (yes GOOGLE) are sending.
I say Google because the lions share has always come from them.
Which means you do not know where your traffic is coming from, you're only guessing.
joined:Nov 10, 2017
Does that apply to information sites?