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Simplistic case study - applied SEO recommended practices, result?

     
9:10 am on Oct 25, 2017 (gmt 0)

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posts:69
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I like to give feedback, indulge me.

I have a site that has been neglected for years.
It's a forum, it was full of spam, no moderation, no active participation, no editing of titles, no mobile ready, no curation, no https, nothing, completely ignored.
Yet, it did get some random valid new posts, every other day.

In a constant search for procrastinating my other work, and as a kind of an experience and challenge, I decided to give it some care:

- made it responsive
- removed ads
- cleaned up and made the url structure more friendly
- updated code to give hard 404 (it was giving soft 404)
- updated code for every page to have a unique url through 301 redirects (no duplicated content)
- added some meta information
- implemented https
- moved it to a SSD dedicated server with Varnish (made it fast)
- removed all non essential files to reduce requests and page size (average 13 requests page size 70KB)
- cleaned up the content (removing duplicates, redundant, merged, spam, etc.)
- edited most recent titles, to something readable and describable (removing ALL CAPS, "help me" and such)
- implemented new more specific categories
- implemented tags for a "same topic" funnel
- implemented schema.org
- removed several pages (search results pages, profile pages, login, etc.) from Google index, keeping only the "juice"
- improved significantly the internal search pages
- did some curation
- updated the design to the millenial trend where there's nothing to click on
- implemented AdSense's matched content
- got an eye on search console everyday

And... the result after 3 whole months?

Nothing.
Some traffic flutuations, but nothing worth noting.

That's it. That's my feedback.
In a sentence: DON'T BOTHER. :D

My conclusion: if the content is good, unless you're doing something really wrong, Google will take care of it.
To me, there is no amount of SEO good practices that will pay your stress/work, just have good content, keep it simple and working.

Will I see a change meanwhile? I'll keep you posted. :)
12:55 pm on Oct 25, 2017 (gmt 0)

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WebmasterWorld Administrator goodroi is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Why did you try to resurrect this dead site? You admit it was neglected for years and had a very long list of problems. I'll be honest not every site is worthy of being saved. What is special about this damaged site that made you want to resurrect it?

Sometimes it is wiser and more efficient to start with a clean slate. If a website has completely cratered, it can take more effort to repair it than it does to launch a new site.

I see you mentioned a bunch of improvements but you didn't mention anything about backlinks. Backlinks are still very important. I would suggest you develop a promotion strategy. How are you going to attract new users to discover your improvements? Making changings and expecting Google to make your site popular again is rarely going to be successful. Google generally prefers to rank popular sites instead of making old sites popular through their rankings. Promoting your site outside of Google can really help your Google rankings. For example getting some social media love might be useful for your site. Getting reviewed by popular people in your industry can also help. Good luck.
1:24 pm on Oct 25, 2017 (gmt 0)

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WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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Thanks for reporting this interesting experiment. I agree with goodroi about the importance of backlinks, although I would have still expected all the improvements and fixes to have some effect.

updated the design to the millenial trend where there's nothing to click on

This "trend" is new to me. Can you explain it more fully?
1:42 pm on Oct 25, 2017 (gmt 0)

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edited most recent titles, to something readable and describable (removing ALL CAPS, "help me" and such)


1. That's a start. Did you hack the software so that discussion titles become Title Tags and H1 headings?

2. Links are still an important part of ranking. The previous version of the forum may have discouraged linking. So the new version is a step in the right direction for rehabilitating the site and bringing it back to life.

Good luck and keep us posted.
2:53 pm on Oct 25, 2017 (gmt 0)

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It's a neglected site, not a dead one. ;)
It still gets +1.5k visits/sessions everyday, *all* search engine traffic... my objective was to achieve 2k.

I implemented those measures just for the fun of the challenge and to see if it would improve the overall performance - search engine wise and visitor retention/usage.

I didn't want to get more backlinks or exposure exactly because I wanted to know if SEO so called best practices were really that important.

"millenial trend where there's nothing to click on" - look at any modern app, there's one action, two the most, nothing else. You even get apps where you just swipe, nothing else.
Look at "vintage" sites. Lots of actions, lots of things to do, to click on.
Watching my 14 year old daughter using several apps, I noticed this - they don't care about anything, how it's done, how can I use this or that, how can I do this or that.
They are told: this does this, nothing else. And they're ok with it.

I'll be providing further updates, if any necessary.
I, as an internet "oldie", like to have control, they don't, they just shrug their shoulders and get on with it.
So, "millenial trend where there's nothing to click on" = removing everything except what can't really be removed.

The HTML semantics are ok - everything is semantically correct.
3:32 pm on Oct 25, 2017 (gmt 0)

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I, too, believe that content is king. Sure, take care of the basic SEO stuff, like ensure Googlebot can index you, but by and large I leave it alone. Your experiment is an interesting one. Please keep us updated.

Smartphone apps need to be simpler than web sites of old because there's just not the accuracy of the mouse vs finger. There's no hover as well.
9:50 am on Oct 30, 2017 (gmt 0)

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Adding some context, after a private exchange with goodroi.

This site doesn't have an active "link building" strategy.
At some point it did but, as soon as that work surpassed what I was earning from it, I dropped it.

So, FYI, it only has onsite optimization, nothing more.
6:32 pm on Nov 2, 2017 (gmt 0)

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Found out today that I was sending 302 instead of 301.

Why?

This was the code:
header('Location: '.$Url.'', 301);
Where it should have been:
header('Location: '.$Url.'', TRUE, 301);
6:47 pm on Nov 2, 2017 (gmt 0)

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Good for you for finding your bug! That probably was quite painful,s so I share your frustration.
8:03 pm on Nov 2, 2017 (gmt 0)

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WebmasterWorld Administrator phranque is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Crawling your site with Screaming Frog or Xenu Link Sleuth is always a good idea.

System

9:40 pm on Nov 2, 2017 (gmt 0)

redhat

 
 


The following messages were cut out to new thread at: Does Google really treat 302 & 301 redirects differently? [webmasterworld.com]

Let's stay on topic and if we want to explore in depth any side topics to start a new thread :)

[edited by: goodroi at 7:16 pm (utc) on Nov 3, 2017]

 

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