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[edited by: goodroi at 9:43 pm (utc) on Oct 24, 2017]
We used to talk about the age of the domain all the time.
Remember the "correlation isn't causation" argument.
Even if you could prove that older sites tended to do better in the rankings than newer sites do, it wouldn't necessarily mean that age was a ranking factor. It could have to do with inbound links, trust scores, and any number of other things that benefit from years in the marketplace.
We should be careful and not make bad assumptions. For example it is not wise to assume that because a patent is old that it is no longer relevant or utilized.
joined:Dec 9, 2001
For example "site age" is not the same as "domain age". Domain age usually refers to when a domain was registered.
why did they have to create an "add on" to the algo to make sure "new" content outranked "old" content when query deserves freshness?
Freshness, which describes how many recently created or changed pages are included in a search result, is at the center of a constant debate in search: Is it better to provide new information or to display pages that have stood the test of time and are more likely to be of higher quality? Until now, Google has preferred pages old enough to attract others to link to them...
He then unveiled his team’s solution: a mathematical model that tries to determine when users want new information and when they don’t. (And yes, like all Google initiatives, it had a name: QDF, for “query deserves freshness.”)
New York Times (June 2007) [nytimes.com]
google does not want to make sites popular, they want to rank popular sites
Domain Age Doesn't Matter For Search Rankings