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Google Ends First Click Free Policy for Publishers

     
4:13 pm on Oct 2, 2017 (gmt 0)

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Google has ended its first-click-free policy saying that it's up to publishers that have a paywall to manage their own operations, however, it'll replace it with what it calls "flexible sampling". Also, it'll not demote in the SERPs pages that are behind a paywall.
[blog.google...]
First click free was a Google requirement where publishers had to show a minimum of three free articles per day in the SERPs and Google News before people were shown a paywall.

Here's Google's guidelines for publishers on flexible sampling. [support.google.com...]

Clearly, Google has now done something to help publishers sell subscriptions.
7:34 pm on Oct 2, 2017 (gmt 0)

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Adding to more competition between digital publishers is good.
10:27 am on Oct 4, 2017 (gmt 0)

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Poor user experience. Bad for Google's users.
11:51 am on Oct 4, 2017 (gmt 0)

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Off-loading who is responsible for counting the freebies before showing the paywall.

Makes sense.

Users really like to know who holds all that "free data" hostage and g ain't it. (among the many aspects of "try it before you buy it")
 

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