joined:Aug 9, 2017
System: The following 4 messages were cut out of thread at: https://www.webmasterworld.com/google/4866125.htm
[webmasterworld.com] by robert_charlton - 11:42 am on Sep 29, 2017 (PDT -8) Mod's note: split off from "Sept 2017 Updates and SERP Changes" thread, as this is an important topic by itself.
----- Maximum44 wrote...
There is such a thing as over-optimizing.
@Maximum44 - completely agree.
Plus, another problem that some content strategists and site owners face is that their definition of high quality content means lengthier and more information-packed articles on the subject matter. This is a misconception.
Let me tell you from personal experience of operating a site with millions of monthly visitors that lengthier and more information packed content could back fire.
There's what's called information overload for users. Readers are in a rush and have a short attention span. If we're boring them with long fluff content, that translates into poor user experience which eventually translates into Google measuring that.
It's all about providing quality content that's presented properly for the target audience.
We've had pieces which ranked well, but after a major overhaul of that article to where we thought we provided much more information for the user, we dropped in ranking for that particular KW.
Analyzing and looking back, it was just info stuffed beyond belief, it even bored me.
When the time comes to rewrite or update a piece, I am reluctant at first until we have a structural, presentational strategy in place first.
It's all about catering and accommodating to the reader which results in good user experience, translating in Brownie points with googles algo.
The goal is NOT to provide thin and weak content but not information overload either.
[edited by: Robert_Charlton at 7:52 pm (utc) on Sep 29, 2017]
[edit reason] tidying up new thread [/edit]