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If you're targeting users in different locations - for example, if you have a site in French that you want users in France, Canada, and Mali to read - don't use this tool to set France as a geographic target.
...I'd like to add a word of warning about International Targeting in Google Search Console (Webmaster Tools). I have, in the past, set the "Target users in" option to my principal targetted audience, however in my experience, this setting simply demotes the site in the serps for any users located outside the targetted country, rather than give any boost in the targetted country.
Just in case, anyone was tempted.