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Does Google Prefer Topical Directory Portals For Niche Queries?

     
6:48 pm on Sep 25, 2017 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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First, please let's not call out a specific website or allude to them. :)

Have you noticed that for both Niche Product and Service queries, Google seems to prefer portals? There are hundreds of portals spread across every niche. Whether it's law, home services, products for business, products for consumers, Google almost seems to be defaulting to the Big Portal first, then listing smaller sites on positions five on down.

Anyone else see this?
10:57 pm on Sept 25, 2017 (gmt 0)

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WebmasterWorld Senior Member aristotle is a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month

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Isn't a portal similar to a list? Because google has been giving high rankings to Top 10 types of lists.
11:49 pm on Sept 25, 2017 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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Well, that's interesting. It's not a listicle. But yes, they do have lists.

I suspect it's a user experience thing, that users tend to prefer these kinds of service and product comparison sites.
 

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