Forum Moderators: Robert Charlton & goodroi
Consolidating link signals for the duplicate or similar content. It helps search engines to be able to consolidate the information they have for the individual URLs (such as links to them) on a single, preferred URL. This means that links from other sites to http://example.com/dresses/cocktail?gclid=ABCD get consolidated with links to https://www.example.com/dresses/green/greendress.html.