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How do you compare your pages with those in the top 10?
If Google sees that most of the people who visit your site end up backing out and going someplace else for the same search query, Google will lose faith in your site, which will negatively impact your rankings.
G's SERPs are simply getting worse! I just did a keywords1/2/3 widget search and got the following result:
#1 Houzz 404 page with a 10th Sept cache date
#2 Houzz 404 page with a 10th Sept cache date
#3 Houzz Correct page with a 10th Sept cache date
What the heck is going on?
Domain crowding serving 404 pages, this is a farce!
I think it depends on your audience. Knowing your audience and catering to your audience are key because you need your visitors to be satisfied.
Are you saying that Google doesn't take notice that people are routinely going to your site after mine, and that this behaviour will not eventually change the ranking order of our sites?
For arguments sake, we'll say that my site is currently ranked #1 in the Google SERPs and yours is ranked #2
So while they may be personalized, the rankings are not random.
Sure it's not the other way around?
So my understanding is that this is new.
[edited by: martinibuster at 1:54 pm (utc) on Sep 13, 2017]
It was not 100% clear if he was talking about just training the models or if it directly impacts the live search results.