Google changing my registered trademark in my title tags

[chrisv1963]

For 10+ years Google has been showing the correct name for my business at the end of the title tags in the serps. It's unique and it is an officially registered trademark in the United States. My .com domain name is the same as my trademark. Regular visitors know my website under that name.

It's one word, for instance "widgetmaker". About a month ago Google decided that they know better! They split it in two words and instead of "widgetmaker" they are now showing "widget maker" at the end of the title tag for each result for my website in the serps.

Is there anyone experiencing the same?

I'm getting sick and tired of Google's arrogance the last few years. Not only did they destroy half of my business with the crappy serps and their love for scrapers and Pinterest. Now it looks like they want to "improve" the internet by destroying my trademark.

[keyplyr]

It's been going on for quite a while. Bing does it too. It's not personal :)

I use a registered mark as well. Google and Bing are not changing the mark, they are altering the page titles.

If you (as I do) use your mark as a page title and it gets changed in the SERP it seems like a violation, but it's done to give the user personalized results. It's not done to intentially change the registered mark.

[glakes]

Either you or preferably your attorney needs to contact Google's legal department and let them know that Google is diluting your trademark. When doing so, supply all required mark information and data backing up the claim that the registered trademark is properly entered within the title tags.

[NickMNS]

It sounds like a bug on Google's part that they are likely not aware of. I would do as Glakes suggests and contact them through the proper legal channels. And, you can try posting a thread in the Google help forum or ask the question in the webmaster office hour hangouts. You can post a question in the thread, you do not need to participate in the actual hangout. This will most likely inform those that can take action quicker than through the legal channels.