What percent of content hits should come from google ?

[born2run]

Hi so if my site has X number of relevant content typically what % of this number should come from users from Google search?

[keyplyr]

The question has no answer; too many variables.

[RedBar]

Assuming I understand the question correctly then it would depend on the percentage of Google users within your target market area(s)?

Check this out:

[returnonnow.com...]

[keyplyr]

When posting statistical articles, currency is important. The article you linked to RedBar is more than 2 1/2 years old.

Incoming traffic from search engines has declined significantly in the last couple years due to their efforts to keep the user on their pages (answer boxes, knowledge graphs, etc) mobile, apps, social media, and just a general lack of user searches.

[Robert Charlton]

I don't think the question is well phrased or well-thought out. It might make more sense to think of the question as "how not to be too dependent on Google". My thought is that if you're counting on Google for a major portion of your income, that might be too much.

Here's a thread from about six years ago that discusses the point, and in some posts goes on to discuss things like business model, etc....

So Long Google And Thanks For All The Fish
October, 2011
https://www.webmasterworld.com/google/4377385.htm [webmasterworld.com]

From the opening post...

Two months ago I sold my main business. It was a website that depended 100% on free Google traffic. We had owned the site since 1995 and after I visited a conference and found out what Google wanted to see to rank well, it started making money in 2001....

....2010 was our best year to date. We had incredible rankings for top keywords as we had for many years, but for some reason, we were exceptionally successful that year. We had not become totally complacent, we had developed other websites, but none of them made close to the money we were making.

Then came Panda. The time I had feared for over 10 years had finally arrived and Google no longer loved us, they liked us, but the heavy petting of the past was over between us. Our income dived by 45% which was tough to swallow....

[tangor]

G should be 100% of your search. Or 0%.

Only born2run can determine what is the correct % from G.

The broader question is what is the % of all hits per x time period from all search engines and which is providing the best results. It might be a source other than G.

[RedBar]

The article you linked to RedBar is more than 2 1/2 years old.

Yep, I realised that however I couldn't find anything newer and freely available, in fact I couldn't find anything that I could pay for either. I guess something like that may exist or maybe I was searching for the wrong thing.

Supposedly so far in 2017 there are 3.7 billion Internet users:

[internetworldstats.com...]

Since 2 billion think that the Internet is Facebook only this probably leaves what, 70-90% of the 1.7 billion as Google users? Does this mean that more than half your visitors should come from Facebook? What about all the other media stuff so many are addicted to?

Don't ask me, I'm only grasping at straws and anyone who says they have the de facto answer is most probably having a reasonably educated guess at best.

[londrum]

I think whatever it is, you always want to try and get the percentage down (or rather, you need to try and get the percentage of other stuff up). Google traffic has too many big swings to be relied on, and the more traffic you have coming from other sources the better.

[NickMNS]

@redbar apperently you didn't look hard enough.

This site shows Google's SE market share for both desktop (81%) and mobile (96%). I am not sure about the quality of source but seems in-line with my expectations and experience.
[netmarketshare.com...]

The one surprising thing that the data suggests is that any traffic you are getting from Bing or Yahoo, only 4% of that traffic should be mobile.

As to the point raised by Robert Carleton, that one needs to be weary about depending solely on Google. That is the nature of the business, it is a condition that exists when one starts, a definite risk. But you are aware of it when you start. If one is not aware of this, then there is the problem. There are plenty of other business types the rely on equally precarious relationship. For example parts or service suppliers to large manufacturing facilities, such as auto plants. The plant can close or downsize at any time, in which case your business is over just as quickly. There is no real difference. So diversification can help hedge the risk, but it comes at the cost of reduced focus. And our hyper competitive business I am not sure that this always possible.

[RedBar]

I tried but I keep finding conflicting data, for instance your report show Baidu at 0.43% globally. Many of these pro-Google reports hardly show anything other than US search engines.

This report shows Baidu at 76.05% in China alone:

[chinainternetwatch.com...]

However I reckon this one probably seems to be more what we have been told by US media sites:

[smartinsights.com...]

Anyway, is this off-topic, or does it give any insight to the OP?

What about Facebook searches and how that drives traffic to specific sites especially B2C.

[lucy24]

what % of this number should come from

Define “should”.

Seriously.

[EditorialGuy]

As with most things, it depends.

Some sites (such as news, weather, or gossip sites) are going to attract lots of regular visitors to the home page--often on a daily basis. But if you've got a site about travel to Elbonia, lives of the Catholic saints, word definitions, product reviews, disease symptoms, or solutions to highly specific tech problems, most of your traffic is likely to arrive via search on "inside" pages. And If you do have the type of content that lends itself to searching, you'd be a fool to discourage the leading search engine (whether it's Google or another brand) from sending you all the traffic that it's willing to provide.