Bing Version of Google SERP Info Box Feature

[SEchecker]

I just saw this:



Iīm really surprised! Iīm still trying to figure out how they alter the text or better said how they get the text summary. It might be manual written or at least human reviewed, Not sure tho!

That will be another signal to G to keep the info boxes in the SERPīs

[edited by: goodroi at 11:25 am (utc) on Aug 4, 2017]
[edit reason] Fixed image [/edit]

[keyplyr]

Looks like an Info Box followed by (coincidently) the same site with Site Links display. I wonder how often that happens?

[Robert Charlton]

I'm really surprised! I'm still trying to figure out how they alter the text or better said how they get the text summary.

There is no "text summary". The text occurs verbatim on the english language home page of the site, and it's the first paragraph and a half of the text on that page that follows the h3 heading "What Is Latency Optimizer?"

As to why Bing chose this text... the text is essentially answering the question "What is the 'search query'?" ...and Bing is semantically aware enough to use a combination of signals to have picked that out. They didn't alter or rewrite anything, though what they selected is arguably more useful than the actual meta description of the site.

Bing has used it both for the 'answer box' text and also to replace the text that's in the page's meta description.

Google often does something similar, and if the snippets team feels a meta description is inadequate, it will often pull a snippet from the text on a page, starting at the top and working its way down, . Not everyone likes this kind of feature.

Here Bing has made a good choice... They chose a description that's more comprehensive than the page's meta description... but again, they didn't really alter the text or write anything new.

[tangor]

It's clean, accurate, and unedited. The way I like my results. As they sometimes say (thanks to Madison Avenue back in the 1950's for a certain company under their wing as madmen, look that up, it's not an ugly term) "We Try Harder" or the other version: "Second Best, We Try Harder".

Some times g steps on their own you know what and the publishers in the niche get the shaft in the serps. TO BE FAIR, b gets it wrong, too, just not as often!

[browndog]

I just did a quick test and the phrase I searched showed my site in the Bing answer box. I like it, although it did start off with some random text that I have no idea where it came from.

I had been a bit disappointed earlier to search for that phrase on G and find a competitor in the answer box, their actual content was fine, but the image was inaccurate. It was about 'spots on blue widgets' and my article had multiple examples of spots on blue widgets, they just had a picture of a blue widget, without spots. They are a re-branded content farm who are getting a lot of love at the moment.

[MrSavage]

They eat as they move along. Bing eats more than Google but nobody notices. Maybe Bing did this first and nobody knew or reported it here. Google always follows Bing with these types of content encroachments. If Bing does it first, well, Google can do it too. I've never noticed Bing following what Google does, only the other way around. Bing can't damage traffic by hosting everyone's content, but in them doing that, they give Google the shield they need. Bing is a shield, nothing more. I suspect 99% of the experts here use Bing once a year. If Bing followed Google then this might be a first. Bing image theft? First! Bing video theft? First! etc.

The fact is this. People have scraped content for years. The technology exists. So duh, Bing and Google can scrape and can do it better than some hack who relies on ad money to pay rent and has no conscience between right and wrong.

That will be another signal to G to keep the info boxes in the SERPīs

Wrong. Terribly wrong. It means that there is room for somebody to actually provide results/links rather than content. Ethical. This creates opportunity for an ethical company to come into this market and say we're not going to present your content as our own and keep you on our ad revenue generation pages. Bing and Google are partners in this type of behavior expect usually Bing creates the site destroying technology and then Google moves ahead with it because Bing did it first, creating a shield in the PR department. PR > all else.

[lucy24]

Bing has used it both for the 'answer box' text and also to replace the text that's in the page's meta description.

Google often does something similar, and if the snippets team feels a meta description is inadequate

I thought it went the other way around: If and only if a page doesn't contain a bit of contiguous text that seems to answer the search query, then and only then will they put in the meta description instead.

?