Forum Moderators: Robert Charlton & goodroi
If you have dedicated IP address for your website then shifting your server won't hurt your rankings but minor.You don't need a dedicated IP address to get global indexing or global traffic.
To help the Search Engines recognise where your audience should be you can use a Contact page with your complete business address using <H> tags, even if you are not a walk-in type store or business, this will definitely establish where you are located.I agree that the use of localized content within a site, including things like addresses, phone numbers, and specific localizing contextual references (mention of landmarks, holidays, etc) would help suggest local presence. Of these, I agree that a local business address is likely to be most important.
...you can add Geo Location tags...I'm sorry to disagree again, but Google does not support Geo Location tags. The tags may be useful for other private applications, but not for Google geo-search. I felt it important enough to double-check this and provide a reference.
Note that we do not use locational meta tags (like "geo.position" or "distribution") or HTML attributes for geotargeting. While these may be useful in other regards, we've found that they are generally not reliable enough to use for geotargeting.
...should help in getting your pages included in search for those users, especially Local Search.Local search is not really international search, and it has its own elaborate and constantly evolving algorithm, but it's focused mostly on street addresses within cities, not on distinctions of international borders. We discuss it briefly here, and link to the major reference on the topic...
Google does not support Geo Location tagsAnd yet it was Google itself that suggested I used Geo Tags some years ago when they first launched their Google Maps Business Listings.