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So if the Google serps, magically disappeared how would your business respond?
Directories have been collateral damage in Google's war on web spam.
“How can we make Facebook work for us”-- Give them 5 bucks and get 100 non-engaged likes in return -- Facebook banks on spamming folks every time someone gives them money.
Directories were the breeding ground for payola schemes and unnaturally occuring link tactics. This, and other misuse of natural linking, became a significant reason for later penalties.