Home page with 2 links and serving two versions of a website

[Sujit Rocking]

Hi,

So my company's website revamp is happening. So I am here to understand how the things will impact on SEO font. Majorly they are 2 changes

1. Home Page - So if we have a home page with no content and just two CTA stating what type of the user is and what they want, will it harm my website in terms of SEO.

2. We are trying to add 2 versions of the website where the url will change for 80-90% content will be same for both pages. So how will it impact me and the website in terms of SEO. Is canonical gonna solve the issue or any other suggestions.

Please do let me know if any suggestions are there.

[seoskunk]

1. Home Page - So if we have a home page with no content and just two CTA stating what type of the user is and what they want, will it harm my website in terms of SEO.

No not really there are plenty of homepages that have no content. Google for instance, but you need to get a bucket load of traffic and links.

2. We are trying to add 2 versions of the website where the url will change for 80-90% content will be same for both pages. So how will it impact me and the website in terms of SEO. Is canonical gonna solve the issue or any other suggestions.

If the url changes then they will be treated as seperate pages, if the content is the same it could cause a problem, can you use rel canonical tag as people do with geo targeting?

[Sujit Rocking]

Hi,

Thanks for the clarification.

So if home page is without anything just asking to redirect to target page wont it look weak in Google's view? The page load would be very less thats a positive but without much to offer a user might bounce back coz we are online training providers.

Secondly, regarding canonical tag, yes can be done but again I want both pages to target for proper ranking in SERP. Any idea how best to use canonical or any other solution if in mind.

Thanks.

[keyplyr]

To get some type of SERP indexing you're going to need content on the page. Best to have over 100 words, natually formed without keyword stuffing.

To facilitate this process, make use of the DOM (document object module) by utilizing meta title and description tags. On the page use H1 and H2 tags with relevant content.

If this is a business website, use the business name and include contact information. If there's access to a local location, use geo tags in the HEAD section.

[Sujit Rocking]

Hi,

Thanks for some good inputs keyplyr. So I assume the home page having footer links wont make sense much here coz its not part of content.

How about serving two pages inside with content similar but page url being different. Should rephrasing of the content and making it unique by 30-40% work while 60-70% ll be same on both page formats?

[keyplyr]

Footer links to where? It doesn't sound like navigation to other pages on your site. Avoid making your page look like its trying to fool Google.

Do some reading here in the various forums. Almost everything you need has been discussed. Make use of the Site Search in the upper-right corner.

Yes, make inside pages as different as you can. SEO wise, you don't want to compete against yourself or both pages loose.

[Sujit Rocking]

Sure. I understand footer is for navigation not fooling Google. Just was trying to understand if it helps.

SEO wise inner pages lets say for ecommerce websites same product has multiple pages, so will it not harm them. We are product based.

[Writerly]

1. The best thing to do is to have some content on the page in order to get indexed and to get higher ranking. It doesn’t have to be a long text, just make sure to use long tail keywords organized in clusters.

2. Try to differentiate pages. I would suggest adding a subtitle based on/developed around your target keywords. This way you will avoid creating confusion for your users, while optimizing SEO experience for long-tail keywords.