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What is the best tool to find keyword stuffing / irrelevant keywords

         

TrafficTitan

10:26 pm on Jun 26, 2017 (gmt 0)

5+ Year Member



I'm looking for a tool that can scan my site and then tell me if I have spam. Specifically if it can detect issues google says are "irrelevant keywords" as per this page:

[support.google.com...]

lucy24

2:32 am on Jun 27, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Now, this is really going out on a limb and I may get shot down for such a far-fetched suggestion. But based on the linked article--which seems extremely minimalist--have you tried simply reading your page text?

keyplyr

3:26 am on Jun 27, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Hi TrafficTitan and welcome to WebmasterWorld [webmasterworld.com]

It's really more than just using a tool to count keywords on a page.

There are 2 places in GSC where you can view the phrases & keywords that brought visitors to your site:

1.) Search Traffic > Search Analytics > Queries...

2.) Search Traffic > Links to Your Site > How your data is linked...

These are your keywords & phrases. Gathering this info over a long period of time & factoring in the variables (seasonal, economic, holidays, ad campaigns, other changes, etc) will give you a summary of what is actually working for your page.

Then, use the logic that the Google support article outlined.

Another factor to consider is the amount of content. Using "widgets" 8 times in content less than a hundred words may be pushing it, but may seem natural with 300 words of content.

Don't forget to count your Meta Page Title, Description, H tags, etc

- - -

topr8

8:31 am on Jun 27, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



i'd agree with lucy, read the pages ... it's pretty clear if they are spammy (if you are a native speaker of the language they are written in).

also as per keyplyr ... don't forget to look at the meta stuff too.

RedBar

2:58 pm on Jun 27, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Well, Google clearly pays little attention to "Irrelevant keywords" since I can show them thousands of pages doing precisely what they say not to.

TrafficTitan

6:17 pm on Jun 27, 2017 (gmt 0)

5+ Year Member



It's 100,000+ pages so doing it manually isn't a great solution. Also I'm not entirely sure what they consider keyword stuffing. I've corrected some stuff which I think may be wrong but if some sort of robot could confirm that I'm doing the right thing it would be great. Would something like screaming frog or deepcrawl spot keyword stuffing issues or other on page SEO problems?

goodroi

7:32 pm on Jun 27, 2017 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



If you have 100,000+ pages, I'm betting it is database driven so you won't need to manually review all pages just the templates. For example a database driven site could look at their template to see if they are displaying the category name or product name a high percentage on a page compared to the other content that is being used from the database.

TrafficTitan

12:22 am on Jun 28, 2017 (gmt 0)

5+ Year Member



There is different titles and descriptions on each page which is what I'm am checking.

JS_Harris

3:54 pm on Jul 8, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Your Google dashboard, formerly known as webmaster tools, will tell you about duplicate titles or descriptions. All of your data is already there to look at if you don't have an account so you may as well sign up and see if it gives you any info on glaring issues.

NickMNS

6:32 pm on Jul 8, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Also I'm not entirely sure what they consider keyword stuffing.

Keyword stuffing is only really a problem if it is excessive and obvious. Simply repeating a keyword many times, but not unnaturally, should have no direct impact positive or negative. Indirectly users may find your copy hard to read, but that is another issue.

To be penalized for keyword stuffing, you need to stuff a lot of keywords on a page that has words that could be keywords that are stuffed between keywords. Another way to say it simply is that keywords stuffing is stuffing keywords between words some of which could be keywords or regular words and other stuff. The key to learning more about stuffing keywords, is to read many books on the topic of how best to stuff keywords and other words or books on the technique of stuffing keywords.

Basically when you see it you'll know what it is. If you are not sure there is a pretty good chance that you will not be penalized for it. That being said, there is a difference between not being penalized and displaying an optimal title tag.

As for tools to detect keyword stuffing, the problem is setting some sort of criteria for what constitutes keyword stuffing and what is acceptable. You would also need to determine what is and isn't a keyword. Then if you have done this, there is no telling whether or not your criteria will agree with Google's, so you may be needlessly strict and force changes where not required or not be strict enough and then leave your problem unsolved.

JS_Harris

10:03 pm on Jul 8, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Two weeks ago I found keyword stuffing on one of the most trusted online shopping portals out there. A tiny tracking pixel on each page had an alt tag stuffed with the content from a news RSS feed discussing all of the top trending topics, to the tune of probably 5000 words in each pixel's alt tag.

Intentional? Who knows, it could be a simple mistake but I did find it via my content being scrapped. Whatever the case it had no benefit to visitors and so would be considered stuffing. I've seen this type of stuffing on other extremely popular sites over the years(and a lot of low quality sites) too.