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Recovering from Panda and Penguin for Old Sites

     
4:49 pm on Jun 16, 2017 (gmt 0)

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This topic came up in a June 2017 update discussion, and I want to cut it out and discuss.

Recovering from Panda and/or Penguin for Old Sites.

There's a difference between Panda penalty, which is perceived to be on-page and internal factors.

And Penguin, which is off-page factors such as links - for instance, amount and keywords in external links.

Old domains who have been on the web before 2010 and don't have huge link profiles (below 100,000), I believe , all suffer some form of Penguin penalties - due to some external links having negative link weights.

Some of us did promotions in the past that are now considered to be bad practices and even "spam". Those practices before were OK by search engines of the time: link exchanges, directories, forum posts and on-topic (not spammy) comments come to mind. These crossed from white or gray shades into gray and black for SEs of today.

Due to amount of negative links pointing to your domain, it is entirely possible that you won't be able to "clean yourself up" from Penguin penalties. Even if you think you don't have them. Even when you clean up from Panda - larger , unique content, new images and such. I have seen sites recover from Panda using later and have done a few (more than 100) pages myself. But I only have seen a handful of sites with old domains recover from Penguin who don't do link building - this is due to current auto-generated spam and the mathematics of links.

I'd like to discuss examples of recoveries from Panda and/or Penguin. On both sides - people recovering old domain, and people who changed their domain.
11:39 pm on June 16, 2017 (gmt 0)

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Pretty well known that old websites are screwed over by Google in multiple ways.
11:54 pm on June 16, 2017 (gmt 0)

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How Penguin has affected *my* sites:

I removed disallow files for all sites about a year ago and see no negative impact as far as ranking in SERP. All sites are well over 10 years old. My personal site is over 20. IMO the algo to punish sites for bad-neighborhood backlinks is no longer in effect, or has been greatly lessened.

Now, at the same time, traffic containing referral strings from SEs has declined exponentially while overall page views has greatly increased due to the Mobile-first index. My traffic is up 20% to 30% compared to just 5 years ago. Users are not using SEs as much as they used to for WWW sites. However local search from mobile has skyrocketed. I attribute this to declining desktop sales and increase in mobile, social media and apps.
10:48 am on June 17, 2017 (gmt 0)

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Old domains who have been on the web before 2010 and don't have huge link profiles (below 100,000), I believe , all suffer some form of Penguin penalties

I have several old (from 2004-2007) dormant websites that are still doing pretty well in google.

Actually, it seems to me that google should give older sites extra credit for their staying power. It shows that their owners are in it for the long haul and not just looking at their site as a get-rich-quick scheme.
6:51 pm on June 17, 2017 (gmt 0)

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Actually, it seems to me that google should give older sites extra credit for their staying power.
Agree. Age of domain registration is one of the many ranking factors.
7:21 pm on June 17, 2017 (gmt 0)

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The problem, Keyplyr, is that when the registrars broke the domain name renewal lifecycle by shifting high traffic/valuable expiring domain names to their auction sites, they lowered the value of domain name registration age as a factor. Because auctioned domains where the domain moves to the registrar's auction site don't drop, the domain age remains the same even though the domain name has a new owner. This is different from domain names that are deleted and reregistered.

Regards...jmcc
8:39 pm on June 17, 2017 (gmt 0)

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they lowered the value of domain name registration age as a factor
Domain ownership age may or may not have been lowered, but I see no evidence of that. In fact, there are many SEO opinions I don't agree with. I would be interested in seeing a Google announcement confirming that however.
9:07 pm on June 17, 2017 (gmt 0)

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If a domain gets a new owner and new content, that makes it a different website, and google treats it as a new site, resetting everything, even disregarding any remaining old backlinks that the original site acquired. So it's the age of the site, not the age of the domain, that matters.
9:51 pm on June 17, 2017 (gmt 0)

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@aristotle - different topic. "age of site" is different from "age of domain ownership"
10:42 pm on June 17, 2017 (gmt 0)

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keyplyr -- In my original statement I was referring to the age of the site. Then someone changed the topic to "age of domain". In my last post, I merely tried to point out the differences.
11:52 pm on June 17, 2017 (gmt 0)

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Got it
3:07 pm on June 24, 2017 (gmt 0)

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It might not even be the backlinks
Might be the actual site and construction
Your there working like hell looking at links and its the content or how its built