Why would Bing index more content than Google?

[mediagirl22]

We have a client with a puzzling question - He says: Yesterday I was verifying Google’s and Bing’s indexing on our website. Google is showing 301 indexes whereas Bing is showing 1290. When I review the ‘cache’ information, Google is not indexing as often as Bing. Google’s indexing of of the site varies from April 29-May 30 whereas Bing’s indexing is June 1. Is this the norm for Google’s indexing?

When you compare the indexing, Bing’s indexed pages are not the same as Google’s. Bing’s results are what we are expecting but Google’s are a little weak. Do we have to build different titles and descriptors for Google vs Bing? If so, can you provide guidance on how we create distinctive titles and descriptions for Google vs Bing?

Any insight would be appreciated!

[tangor]

Welcome to Webmasterworld!

Bing is the try harder search engine at the moment, and does not apply as many "content signals" as g does.

Bing's users are generally older and prefer to see everything instead of something "filtered" or "what we think you want to see."

As for changing your page code just to chase g's algos (when you know it already shows up on Bing) might chase more problems than solutions.

Create a clean site built for the USER first and you should be good for any search engine.

We don't know the actual size of either of the major search indexes (or many of the others), but it is likely that g is significantly larger than Bing and constantly having to adjust its crawl rate (days/time/how many urls) it devotes to any particular site.

It is also possible that g has determined your site is "similar" to a zillion others with no truly unique characteristics, or traffic evidence. These are speculations, not anything other than empirical observations.

but if you are doing well with bing, give g a little more time.

[mediagirl22]

Awesome insight! Thanks so much!

[keyplyr]

Hi mediagirl22 and welcome to WebmasterWorld [webmasterworld.com]

Bing still likes the Document Object Module (DOM) where Google uses more indexing factors including Artificial Intelligence (AI).

So Bing will put more weight to H1, H2 & H3 tags and backlink & onsite keyworded link text, etc. Google puts more weight on page content and the overall content the backlink came from.

Both still heavily value backlinks but in different ways. Bing does crawl more than Google. They also get things wrong more.

Also, there are a million (or more) opinions regarding indexing factors so you're likely to get completely different answers to a question like this.