Worried if analytics or adwords data impacts SEO rankings

[w_hebb]

Group:
Was just pondering the other night after weeks of some major negative keyword updates and a fleetingly brief positive ROI -that after a few days reverted back to the same old same old - if we are not getting hustled by Mr. G. Seems like whenever I make some significant changes in my Adwords and PLA accounts I get a brief high and then a return to very nominal ROI. From my perspective, as G has my Analytics, and my Ecommerce stats to compare against my spend, would it not be logical to assume that G has an algorithm to monitor my ROI and either throttle my visitors or send enough zombie traffic to keep my ROI just barely positive and encourage me to increase bids and budget more? This would certainly spread the revenue around all the bidders and encourage all the bidders to increase their spend. After all, they are in business to make a profit and I fully appreciate that fact.

Any established e-commerce sites see any improvement after stopping sharing traffic details and detailed ecommerce data with Mr. G?

Kind regards,
Bill

[goodroi]

Many frustrated people have wondered this. From my perspective those people would have been better served by wondering less and studying more about how to better optimize their site. I noticed you mentioned ranking troubles but you haven't stated any positive improvements to your SEO tactics.

How much fresh content is being added?
What have you done to improve usability?
How have you improved page speed?
How are you improving mobile user experience?
What new link partners have you developed?
How are you improving pages with troublesome bounce rates?
Which schemas have you added to your site?
Have you optimized for all the different parts of universal serps?

This is just a short to do list of SEO work. Hopefully you are already addressing these important issues. Too many other people complaining about poor Google results are just not putting in enough effort. Instead of doing the hardwork that SEO requires, they find it easier to blame Google. There are better reasons to whine about but whining aint making any of us richer.

Even if you stop using all of the Google data sharing products, Google can still get the info from alternative sources. There are the 10,000 Google quality raters, countless Google Chrome browsers and Google Android phones, ISP selling their data logs and a bunch of other alternative sources.

To anyone who wants to improve their SEO profits, just focus on building positive ranking signals. It aint easy but it does work.

[keyplyr]

Any established e-commerce sites see any improvement after stopping sharing traffic details and detailed ecommerce data with Mr. G?

As goodroi explained, Google has access to your site data whether you use GA or not. Personally, I stopped using GA because the remote code call often hindered page loads. I also saw little advantage to having Google process what I can do more specifically & efficiently myself. Google Analytics gets a lot wrong.

But yes, my site traffic improved exponentially after removing GA code, but likely because of faster pages loads as mentioned above & other speed/content upgrades I have done.

[dipper]

I wish Google did use analytics data - our numbers on TTFB, TOS, etc, etc are great .. but our traffic sucks!

[tangor]

A) play the game
B) don't play the game
C) try something different
D) try something REALLY different

Once you enter the advertising game with SPEND everything changes, and not always for the better. There's always someone with deeper pockets or a stronger desire, just as there are those who never rise to the challenge, but keep the games fiduciary float at fluid levels.

Change the game and strike out on your own. Buy/sell your own advertising (example) change products, use different media to promote (tv, radio, print media, word of mouth). There are other ways to rise to the top than depend on a search engine alone.

E) None in the above paragraph are easy, but the payouts can be so much richer.

But to the OP's query.... do I think g is playing games? Probably, but not the way as presented. There's a whole lot more going on than x+y=z.