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I think people should start caring less and less about their mobile rankings because when you look at what searches are getting monetized or info blocks stacked above that first result, the hopes are becoming increasingly worthless.
I'm always a fan of other SEOs calling it quits :)
IMHO there is little reason to quit on Google mobile SEO but there are big reasons to not settle for just Google SEO traffic.
I don't get worked up about mobile traffic because, at least for us, it's low-value traffic in terms of earnings.
If you don't nurture app & social media, then mobile traffic may be low. However, mobile resources can be a huge source of traffic if you're will to put in the work.
[edited by: MrSavage at 3:07 am (utc) on Apr 2, 2017]
If mobile traffic was so low earning then why has everything been about mobile for Google?
Who goes first on that? People like to toss around the idea that it's feasible or Google traffic isn't everything. Who has the site and data proving the theory?
People toss around the idea of traffic coming from great content that will be shared with glee around places like FacebookWhat I'm saying, and have always said, is you have to go get it... it's not enough to have great content, you have to go out and bring people in. That's where Social Media has a huge advantage. It's set up to do that very thing.
What I'm saying, and have always said, is you have to go get it... it's not enough to have great content, you have to go out and bring people in. That's where Social Media has a huge advantage. It's set up to do that very thing.
Almost since the beginning it was obvious - for my sites - that SE traffic was about the worst converting traffic and Google was about the worst of that. Which was a great incentive to chase non-Google traffic.
In many respects Google has greatly devalued their usefulness to small ecommerce businesses - organic results well beneath the fold and limited ad slots where only big corporations have the buying power/marketing budgets to participate in. As a small business owner, do I think this trend is going to change? No, I think it is going to get worse and even harder for small businesses to obtain traffic in Google - whether free, paid, desktop or mobile.
I suspect the utility of Google traffic to small e-commerce businesses will depend, to a large degree, on what they're selling and what kind of audience they're trying to reach.
The people that get beyond the top heavy ads and big brand organic fixtures are the ones doing research, looking for information, etc. These info seekers would be great for sites monetized with ads, but not for retailers.
I think when one objectively looks at the search results, when it comes to products, there is much more search engines could be doing. This is not specific to Google, though as the leader in search I would have expected them to do a better job helping product buyers find high quality products at a good price point.
Why not? If they're looking to buy something and you've got the information and product they want, why wouldn't they go ahead and buy? I should think that people who take the trouble to dig down past the ads, answer boxes, etc. would be better prospects than casual surfers are.
(Any number of studies have suggested that online purchases begin with multiple Web searches.)
They probably figure that Google Shopping ads and AdWords are performing that role.
Or users don't think or wish to spend the time doing research instead opting for convenience by clicking the first few/paid results when research/information needed to complete the purchase is unnecessary.
It requires attention to social media, along with, wait for it, traditional media, too. </ducks>