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One of the more important changes for news sites are now considered to be “Your Money or Your Life” – these are the types of sites that are held above and beyond merely high quality, as they impact a person’s well-being, health or life. And they also require the highest E-A-T (expertise, authoratativeness, and trustworthiness).
High quality news articles should contain factually accurate content presented in a way that helps users achieve a better understanding of events. Established editorial policies and review processes are typically held by high quality news sources High quality information pages on scientific topics should represent well-established scientific consensus on issues where such consensus exists.
Only a very small percentage of traffic ends up seeing these types of results in the search results. According to Haahr, only a very small fraction of traffic is affected, as only 0.1% of traffic touches these areas. This is a surprisingly small number which seems disproportionate to the amount of publicity these types of results get in the news media.
[edited by: goodroi at 1:45 pm (utc) on Mar 17, 2017]
If you publish a crazy fake clickbait article, it is more likely to gain links. The crazier it is, the more likely it will gain links. Some sites are pumping out crazy clickbait pieces as fast as possible just to attract more links. For obvious reasons Google does not want to reward this strategy.