Purchasing website and redirecting to expedite rankings

[hasek747]

I am planning on launching a new website and in order to start ranking in Google more quickly, I figured I would purchase an already established, small website in my niche, and build from that. I have found such a website: highly relevant, good clean link profile, 7 years old. The problem: I do not like the website's domain name.

Keeping in mind that my only motivation in purchasing the website is to expedite reasonable rankings and to avoid the "necessary" 4-8 month wait for newer sites, here's my question: will purchasing this website and then doing a proper, complete 301 redirect to a brand new domain (purchased at a registrar, never owned before by anyone) allow me to achieve my result? Essentially, will the brand new domain be treated as an "established website" due to the 301 redirect?

[sangi]

Sounds like a plan and if you're 100% sure this website is and always was clean (you may want to check web archive) - go for it. On the other hand changing domain names does not guarantee you anything and in most cases it's better to stick with the old domain name (check my old thread [webmasterworld.com...] ).

[edited by: not2easy at 6:55 am (utc) on Mar 4, 2017]
[edit reason] untangled link [/edit]

[robzilla]

It's the type of thing I imagine may invite a little scrutiny, since you're essentially trying to cheat your way into good rankings. Whether it actually does, I have no idea. I would ask myself: would Google be suspicious of this in a manual review?