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Google Updates and SERP Changes - March 2017

     
9:55 am on Mar 2, 2017 (gmt 0)

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System: The following 3 messages were cut out of thread at: https://www.webmasterworld.com/google/4834186.htm [webmasterworld.com] by robert_charlton - 11:19 am on Mar 2, 2017 (PDT -8)


CTR and position going up on the 28th, not to the december and january levels, but slowly up. Was doing an average of 6000 clicks from search, and on the 28th it got past 1000 for the first time since early feb.
4:20 pm on Mar 28, 2017 (gmt 0)

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@NickMNS

If those brand will stay forever here, then there will be 0 chances for new brands. How can you outrank a monster if there does not exist a little door to the top? I've heard something in February this year from a friend. Google wants to secure all the top spots and nobody to outrank them ever. I was thinking that he has some brain problems or smoked something but now i'm thinking that the source who told him the secret was real.
4:58 pm on Mar 28, 2017 (gmt 0)

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@andynicky89 Google is relatively new. New in the sense that at the scale that Google operates, up until recently, no single player or small group of players has gotten to the point of domination in the winner take all scenario. How old is Amazon's domination? Compare this to the overall economy, where firms such GM, Ford, VW dominate the auto industry. Go out build a car bring it to market and see if you can compete. Not likely. Look at Tesla, great car better than most out there but they are but a blip in the auto market, and they are heavily funded and far from profitability.

So the question is, does Google care that this happening or will they just let it be and let it run its natural course. So far they seem to be letting it run.

Solution, disrupt or dig a niche, and then hope that none of the big guys move into your space and if they do hope they buy you out instead crush you.
5:06 pm on Mar 28, 2017 (gmt 0)

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@NickMNS
"Big guys move into your space and if they do hope they buy you out instead crush you." Is something like the big wolf ask the rabbit if he let him to eat him. This is the second scenario. The first scenario is that the wolf eat the rabbit without ask him to much i think.
7:12 pm on Mar 28, 2017 (gmt 0)

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I wonder what is the deal with these high street stores taking over the rankings because not all of them are ranking yet.

In my industry one of the biggest brands are not ranking yet with my product but ranks very high with most of their products.

Are the search results really free?
7:12 pm on Mar 28, 2017 (gmt 0)

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Solution, disrupt or dig a niche, and then hope that none of the big guys move into your space and if they do hope they buy you out instead crush you.

And often, the big guys can't afford to compete in your niche, at least if you're running an informational site. It's just too expensive for them, because professional content creators with expert knowledge of a given topic (never mind technical staff, etc.) don't come cheap and returns on investment don't happen overnight.
10:17 pm on Mar 28, 2017 (gmt 0)

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I have looked at almost all the sites on the SEO roundtable list. About 1/2 of them had google adsese text link ads...which are generally very uncommon. Seeing that many of impacted sites using link ads is shocking...a coincidence? Or something else?

Also maybe a quarter of the sites had either two ads back to back in the main content section, or they had those google adsense text link ads right next to the menu bar...so that is confusing and can lead to error clicks on the nav bar or ads.


Anyone impacted by "Fred" use link ads, or have two ads back to back? Or ads right next to menu bars? I also saw this comment on the google quality guidelines. So by nature google adsense link ads do that. So is that ad format now impacting the entire site?

"Ads appear to be SC (links) where the user would expect that clicking the link will take them to another page
within the same website, but actually take them to a different website. Some users may feel surprised or
confused when clicking SC or links that go to a page on a completely different website."

Also see the example of a "low quality site" (40th  birthday  party  food  ideas), and how the adsense link ads for that example are right next to nav bar....telling?
10:22 pm on Mar 28, 2017 (gmt 0)

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I have looked at almost all the sites on the SEO roundtable list.

Take that list (at least the sites with data from "public sources," whatever that means) with a grain of salt. We're on the list, and we gained significantly in both the February "Phantom" and the March "Fred" updates.
10:36 pm on Mar 28, 2017 (gmt 0)

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@joncmac i use 3 adsense link ad units with 3 adsense text/image ad units & my site wasn't affected by any of the google updates that happened recently. Sometimes some of those big SEO blogs get it all wrong when it comes to google updates.
10:47 pm on Mar 28, 2017 (gmt 0)

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I did not see the number of ads being a consistent issue...but the placement. Do any of your link ads abut next to navigation bars? Do you have any ads back to back...without any real content between them?
Also I verified the sites in that SEO blog with SEM rush keyword research tool. Some sites appeared to have no impact (which is what Editoralguy is indicating). Some sites were clobbered with keywords dropping pretty harshly from early to late March. The ones that were clobbered seemed to have one or more of the issues I pointed out.

Also see the first site on that blog...it was clobbered in keywords dropping off (which I confirmed using SEM rush). That site has link ads next to a 728 ad. Site 13 on that blog has link ads all around nav bar. Site 7 has link ads all around nav bar. They were clobbered in SEM rush
11:19 pm on Mar 28, 2017 (gmt 0)

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@joncmac yeah i have a link ad unit directly below a navigation bar but as for the back to back thing i have none.
10:25 am on Mar 29, 2017 (gmt 0)

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@joncmac

I have placed 1, 2, and 3 link units on some pages of my website and yes, one of them is placed next to navigation menu. My site's traffic dropped 30% in March. It started on 7th or 8th MAR but I didn't notice it until 14th MAR. The traffic didn't fell in one day; it fell slowly.

Yesterday, I removed all link units from my website. I want to see if it will make any difference. [my site now has zero ads]

System

12:21 am on Apr 1, 2017 (gmt 0)

redhat

 
 


The following 5 messages were cut out to new thread by robert_charlton. New thread at: google/4842918.htm [webmasterworld.com]
12:55 pm on Apr 2, 2017 (PDT -8)
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