joined:Feb 3, 2004
for the past 10 years, i have been working with my team on a news website. the website has faced decline in traffic over these years. the site provides daily news.
at the moment, there are nearly 1 million news pages on the site.
we have our unique content as well. I would say 20% our content and 80% wire services content.
there can be many factors in decline if traffic
1. content that comes from wire services is present on many other sites
2. no social media presence (we never ran after traffic from social media)
the traffic has declined to a level that the site isn't profitable.
I was thinking of taking the site offline (say for few months).
AND, relaunch it.
the idea behind taking it offline is to have that content (our unique content) deleted from internet.
then, once we launch the site with say 150-200K pages of unique content after say 5-6 months (or maybe 3-4 months).
I see high chances of our new website (with a new URL) getting high ranking.
Will it be a better idea to relaunch the website with only our own unique content?
Please note that it is news content and it has shelf life. Still,it will be unique for search engines (probably if it is dropped from their cache?)
I request members on this forum to offer their suggestions if such a strategy could work?
has anyone tried such a strategy and what was the outcome?
coming back to ask on this forum after a long time so I might have missed a lot of things that happened here.