Senior Member from US
joined:Nov 2, 2014
It's nice that a SEO blog has taken up the topic, but I think SEO Mike is wrong on so many levels that dissecting and disputing his statements would take quite a bit of time. But I'll chime in on some of his comments...
the only way RankBrain can actually learn is to make comparisons and send potentially bad traffic on PURPOSE. Thatís right; RankBrain sends zombies on PURPOSE. RankBrain is NOT the algorithmís core, itís a way of adding refinement by interpretation of the results returned by the core (the core: Hummingbird, Panda, Penguin, EMD, Payday, etc.), and trying to deliver better results. RankBrain will continue to get better as time goes by, the number of zombie visits it sends will decrease (never to zero), and the quality of traffic you receive will be better than it ever could be without RankBrain.
That's a bold statement to make and it needed to be backed up by with something. I've had zombie traffic from Google since September 2015 and it has not improved. I wonder how many years SEO Mike thinks it will take for RankBrain to learn and give me better quality traffic than I ever could without RankBrain? Also, zombie traffic affects organic and paid traffic, yet SEO Mike made not mention of how RankBrain is able to do that.
If your site is getting a lot of zombie traffic itís probably because your messaging is very unclear or very bad. Itís highly likely that RankBrain is using your site as an example of a site that a user does NOT want to visit.
Let's see, messaging is unclear for an ecommerce site.... Full SSL, account login, cart page, checkout page, tracking page, etc. Product pages have SKUs, UPC, pricing, schema, images, add to cart button, etc.
Then SEO Mike goes on to give us advice about making sure our content is unique, which for some may apply. My content is 100% unique and the products I sell are patented/patent pending by my company - meaning our products are just as unique as our content. SEO Mike also says to build strong links, which implies we should go blackhat.
I thank SEO Mike for giving some of his time to the issue of zombies, but it's clear his concepts of zombies and remedies are based not on actual data but pure speculation. I refuse to build websites for a search engine as my focus has and will always be on users. I manufacture products and not links to help overcome problems in Google Search. If RankBrain is too stupid to figure out it is sending crap traffic to a website after a year and a half, maybe someone should pull the plug on it.
Thanks for pointing out the blog post ionguy. Though SEO Mike's post is almost a year old, I think he should update it and remove some of the many assumptions he made.