joined:May 2, 2003
I have a client that produces an enormous amount of news-ish content and they have good domain authority. But they have come to believe that stories only last a few days and then they're not worth the effort. They've lost loads of old stories and fail to link to or create networks of themes of older stories.
I've been able to show them that they still get a lot of long tail SEO despite terrible neglect to which they respond "hey wow bonus! But it's 2017 so SEO means optimising your headlines so you rank well in the first week".
How do I persuade them of the value of long tail? Are there any stats or case studies out there about news and its ability to serve long tail traffic ongoing? If I could show them a competitor, that may motivate them.
I understand SEMRush only shows the torso, not really the tail?