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Breadcrumb trail in Google SERPs

         

hannes01

1:29 pm on Jan 24, 2017 (gmt 0)

5+ Year Member



Hello,

for e-commerce sites usually the trail is shown like this:

homepage › category1 › category2

But occasionally the product name is also included:

homepage › category1 › category2 › product name

Maybe an "incompetent" question, but do you know if the latter one improves SEO?

Thanks,
Hannes

NickMNS

2:36 pm on Jan 24, 2017 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I have no idea for seo, but I have implemented
homepage › category1 › category2 › product name


And, for the product page, Google only shows:
homepage › category1 › category2


Actually Google truncates my breadcrumbs so again for a product page:
homepage › ... category2 › category3

hannes01

6:48 am on Jan 26, 2017 (gmt 0)

5+ Year Member



Hi,

thanks.

So by default Google is not showing the product name in trail?