Will a website have better SERP if searched more on Google?

[Sergio Longhi]

This i what I mean, we all know that you gain SERP if your website have a better content, if it's fast and if all the SEO technicalities are fine.
What about how many times people search that website on google itself? Does Google take this in consideration?

What does it change? I could purchase some advertisement outside the internet, shows, fliers, tv, radio, etc and have people go on the internet to look for the website, or.... not exactly white hat, I could link the website to a Google search.

What do you think about it?

[Robert Charlton]

Sergio, just to be clear... I assume that you are asking whether a search for the site's domain name will result in better search rankings.

If not that, please clarify.

(I'm assuming that this must be what you're asking, because, if it's not, how would Google know that the search is intended for your particular site?)

[martinibuster]

It's a good thing if people are searching for your domain. The immediate effect will lean toward personalization at the moment, for people who aren't signed into Google. Google sometimes begins showing preference for that site, but that's just your cookie. Try it yourself.
In the long run, if thousands of people from a single region begin asking for your site by name, Google can begin to rank your site better in that region.
Regional Personalization


Beyond that, Google could rank your site higher for all people for certain phrases (Search Terms) people search for with your brand name (Your Brand + Search Term). However if people tend to not like your site then your effort was wasted. It's back to the woods for your site, never to return.

Simple Minds = Simpleton Ideas
Those people who say it's as easy as getting others to click on your SERP to rank better have a history of consistently being wrong about the algo. They have a history of promoting hysterical theories such as FaceBook Likes influencing the SERPs. Those people aren't interested in or have the capacity for researching the truth of a matter. Many of their ideas are pulled out of their behinds, not their minds. Influencing Google is not as easy as clicking on the SERPs. Don't be gullible.

Travelocity
I'll address Travelocity because someone always brings them up by saying, "Well what about Travelocity and their advertising?" I already addressed that above. If people find it useful, if it's what people want when they search for search term then that's what's going to rank.

User Experience Marketing
This is the secret: Build something with User Experience in mind. Then tell others about it, even if that means advertising. It's called User Experience Marketing. Fili Wiese, the ex-Googler bought the domain, UserExperienceMarketing.com. Why do you think? Google is all about pleasing the users.

[Sergio Longhi]

Yes Robert, I apologize for my poor English, that's what I meant, keywords with domain, but more then keywords I was referring to clicks, if someone search for "webmaster world forum" google will show you in the first position this website and he would click on those links.

I believe Martin extended the thing and gave quite a good opinion on this, thx.

On pleasing the user issue, how you think Google can measure it and relate this to SERP?

[martinibuster]

Google (and Bing) mine their user logs to identify users who are pleased with the SERPs. They then study the kinds of sites that tend to please users for a particular kind of search query. One research paper I read describes promoting a site from the second or third page of the SERPs to the top of the first page if the algorithm determines that users will be more pleased with that web page than what the normal ranking signals show.

Study the quality ratings guidelines. They outline the kinds of things an algorithm would like to identify, like how easy a page makes it to compare products. Read that quality guideline then consider how a site like Amazon has already implemented such factors. I wrote an article in Search Engine Journal about this last year. 5 Strategies Unlocked From Google’s Quality Rating Guidelines [searchenginejournal.com]

Good luck,
:)

Roger Montti

[Sergio Longhi]

Thank you Roger, this is a very good input.

[tangor]

Do bear in mind that building a brand (and/or product) that can thrive and exist without g (or other search engines) can do really well ... so advertising, word of mouth, all other forms of getting the name/brand out to the public will not only help with serps, but will ignore them if people just type in "example.com" and links are made to your content because it is worthy of linking.

Putting both of these thoughts (this one and the ones above) together will have a great impact on your SITE'S presence on the web.

[Sergio Longhi]

Exactly Tangor, this was my hope, work a bit outside internet too.