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search engines don't like keyword stuffing
Google looks at content so the words that people will search on do need to appear on your pages.
joined:Dec 9, 2001
an earth-inverting horticultural implement
raise your eyes up from keywords
I'm not proposing being ignorant of what keywords are being used. But I do believe we should retire the practice of beginning and ending with keywords. That's a strategy for a search engine that no longer exists. In fact, that strategy was born before Google existed. Think about that.
I am saying we should step back and consider adding in thinking in terms of concepts and user experience to the way we create a site and individual pages.
We don't need to focus on keyword phrases.. Time to put a fork in it. The search engines don't care anymore. So why are SEOs still obsessed about whether their keyword is in the Title Tag or in H1?
Given the fact of how the SERPs look, I am questioning the wisdom of strategizing strictly in terms of keywords when Google consistently ranks sites that do not even feature the entire keyword phrase. It's time to look elsewhere because the classic SEO strategy is threadbare, dusty and expired.
someone asked about site architecture constructed around keyword phrases. But the more I think about it the more this tactic the more it resembles spam. The tactic I'm referring to is the one of creating a keyword pyramid with the big traffic keyword at the home page (top of the pyramid) and longer keyword phrases at the base of the pyramid, generally located several clicks away from the home page.
Is it time to retire Keywords as a way of organizing a web site?
I'm not saying we should abandon keywords. However, since Google is ranking pages according to the meaning of the page, because it understands what the page is about, instead of simply pattern matching, doesn't it make sense to at least stop and think of the implications?
Well... consider this. In May 2012 Google announced the Knowledge Graph. They said it was the first step in an overhaul of how Google presents the SERPs. Moving away from text strings (simple pattern matching of text in the user query matched to text on the web pages) and moving forward to things; people, places, things and all the objects that modify them. The Knowledge Graph was one small part. Search was the next shoe to drop.
In 2013 the other shoe dropped. The Hummingbird Update in 2013 introduced the ability to identify meanings. This was the first time the algo attempted to understand meanings. This goes way beyond keywords and demands that we think in terms of meanings, especially as it relates to user intent. Meanings, user intent and topics.
Google warned the SEO community they were moving way from strings of text in 2012. In 2013 Google announced that they had moved away from strings of text, it was done. So why in 2015 are we still hooked on a strategy that is more or less (more than less, I think), more or less obsolete?
It could be said (and I am the one saying it) that the date Hummingbird was released in 2013 is the official date of the death of SEO strategies that begin with keywords.
all cognac is brandy but not all brandy is cognac
joined:Sept 26, 2001
Obvs it's not their only reason for ranking VERY well but it seems to be working!
I get how what I wrote could read like pie in the sky nonsense, I get it.
How are you using or no longer using keywords in your SEO efforts?
The humans are the ones ranking sites with better usability and more readable text - and also "nicer looking" - higher
[edited by: smilie at 7:46 pm (utc) on Jan 3, 2017]
[edited by: smilie at 7:51 pm (utc) on Jan 3, 2017]