Geo Targeting Issues

[BillyBurn]

Hi Everyone.

I am experiencing some strange Google indexing behavior and i imagine this has something to do with geo-targeting.

My site is setup to service many countries around the world, with each site sitting in a folder on the root. EG .com/uk/ | .com/us/ | .com/au/
Each folder is geo-targeted in search console to the correct country, and the users are redirected using an IP redirect to ensure they are sent to the right site depending on their location.

What is now beginning to happen is that Google is starting to return the root URL (.com) for certain search queries, and from what i can see it is treating this as the US homepage.

I have hreflang tags for each URL, for each country that we are in, and i am seeing only very minimal errors with these in Search Console, but none of these errors have anything to do with the root or the US hreflang tags.

Does anyone have any idea as to why Google is starting to display the root in the serps, or why it is serving this URL to searchers for the US homepage rather than .com/us/ ?

This has only been happening for the last 4 weeks or so, and the current site structure has been live for over 2 years, but i have never seen this happen before.

Any ideas.

Thanks

[goodroi]

Not sure what you mean. Are you saying that Google is showing the root URL (.com) for non-English speaking countries? What is the specific user experience failure you are encountering?

[BillyBurn]

Apologies for not being clear. Google is showing the root URL in the US only. The user is then redirected to the .com/us/ folder where the actual US website sits, so there is no user experience failure.

My question is more around the reasons for Google to be showing the root URL rather than the .com/us/ to US searchers.

Thanks