Google launched Rich Cards
[webmasterworld.com] earlier this year for Movies and Recipes to enable a new way of presenting site content. It's now adding two new verticals to the Rich Cards, with the addition of Local Restaurants and Online Courses for U.S. businesses.
This is a way to get more information into the SERPs, so although some may have been sceptical in the past, it's worth evaluating, imho. Google Extends Rich Cards to Include Local Restaurants and Online Courses