Risk in linking to a webshop public profile ?

[Dimitri]

Hi-

I have a cafepress public profile, with some designs I created. I was thinking to promote it at my main site. To do so, I would like to add a link on all pages to this public page at Cafepress. However, is there a risk of penalty for my site? Do I have to add this link with the nofollow attribute?

Thanks,

[martinibuster]

Google (and presumably Bing) devalue multiple links that emanate from a single site (called sitewide links) so that the link counts as a single link. Sitewide links are not unusual on the web, thus something like that, by itself, shouldn't be a cause for a penalty.

[3zero]

I remember a time when you just linked and search engines followed code not enforced it. IMHO just link...

[Dimitri]

Thank you martinibuster and 3zero, for your answers.