joined:Nov 16, 2016
Exactly 1 month ago, i changed the description of one of the websites i own and my home page got totally tanked. From #5 - #7 , to #117.
The story is as follows.
My site was ranking nicely and its trend was positive. Ahrefs report was always positive. Those are the things i have done prior the slap.
1)I corrected the html code. I had some mistakes such as <h2>blabla</h3> which was corrected to <h3>blabla</h3>
2)I added a new page, wrote an in-depth topic, placed a link to the home page with a partial match keyword.
3)My description had 2 words which was repeating and changed it to have only 1 of them so it can look better and more user-friendly. I added 2-3 extra words so the topic to tie good.
I requested a re-crawl of the site from GWT , and the next day i was sitting at the 12th page for my primary keyword. Of course i lost all the rest rankings.
I reverted back to original meta description ,and now there is only only one word different than before. The meaning of course remain the same.
Link profile was the same also.
Since this happened, GoogleBot activity is spiking unusually often with many ups and downs and continues.
Apparently there is an algorithmic penalty applied, but i really want to hear your opinion.