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Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google's algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin's data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we're not going to comment on future refreshes.
joined:Feb 27, 2015
"The only thing this announcement confirms is that there will no longer be any big shake ups in the serps."
The only thing this announcement confirms is that there will no longer be any big shake ups in the serps.
It also means we're not going to comment on future refreshes.
That statement confirms that Google will continue to update ("refresh") the algorithm and this will naturally shake things up now and then.
[edited by: smilie at 3:18 pm (utc) on Sep 23, 2016]
if that's the case, wouldn't it seem likely that most updating will consist of incremental changes rather than the major "update" events of the past?
future shake ups, including to some extent the one we are currently in the midst of, will be limited to a relatively small subset of websites, in such a matter that it will be difficult to know for sure whether any changes experienced are the result of a an algo change or just the result of normal turbulence.
To understand how Allo works, it’s easiest to think of the app’s A.I. assistant as an office intern who is lurking in the background, eager to chime in. The assistant analyzes messages you have typed or dictated and, when appropriate, springs into action with automatically generated phrases you can choose to reply with or suggestions for Google searches that may help accomplish tasks.
Google said it was still improving and refining its algorithms, and Allo’s assistant will get better over time.
Once Allo’s assistant matures, the Hangouts app will become redundant and you’ll be able to delete it from your device. The catch, of course, is that Allo’s A.I. won’t become sophisticated until more people use it and share feedback.
So the can grow from 30% to 50% of all US online commerce. I thought internet was supposed to level field for everyone, not just Google, Amazon and Walmart.
joined:Aug 10, 2016
Google's goal all along was to confuse webmasters such that they are unable to gather any useful information that would allow them to game the system.
Can all previously submitted disavowal files be "reset" to empty plus there is no longer any need to submit new disavowal files.
any lack of "useful information" for gaming the system is a side effect
So if Penguin is now fully absorbed into the core algo because it can recognise spam indicators all by itself, then presumably disavowal files no longer serve any purpose.
“We look at the webmaster’s page and devalue incoming spam as we recrawl and reindex the particular page. So it’s the webmaster’s page that we’re taking about, not the spammy site.”
So a page’s rankings will be reevaluated every time Google recrawls the page, and the impact of any incoming links – and spam – will be adjusted immediately.
Now, this still means that Google needs to crawl those pages where the spam links are, so that a disavow will be processed or for Googlebot to see that the link is no longer on the page. But now those rankings can be adjusted in real-time, rather than waiting for a push.
We have had 'not provided' for years. Do you think Google just deletes this data or keeps it for themselves?
i wonder if we're going to see sessions of elevated crawling, or whether googlebot is going to settle down and crawl more frequently on a regular basis.
...the notion that personalization, the use of artificial intelligence, etc. were introduced to confuse SEOs and site owners (as was suggested earlier)
I tell them that Amazon charges $40 a month for Pro seller accounts, and then takes 15% off of the total sales (including shipping) as their fee, which must be paid for by the customer