Massive backlinks from parent corporate website to franchisee?

[TheRedPenOfDoom]

Site A - Parent multi national Corporate site
Site B - Website of the franchisee

Google is showing 18 K links from A (all pages) to B in GWT.

But the client cant convince the main corporate site A to either put nofollow or remove the link of B from its 18 K pages.

What are the chances of B going into manual spam penalty and what are the options to save it?

Would adding the domain A in disavow file would help, considering that Google might think that both A and B effectively belong to one big corporate.

[martinibuster]

That's called a Run of Site (ROS) link. Millions of sites naturally link to each other in this manner.

It sounds like a legitimate link. I would not classify that as spam and I don't believe Google would either.

Google used to do statistical evaluations of linking patterns to discover unnatural linking patterns, but that methodology is over ten years old. Google's far beyond statistical analyses.

What's going to happen is that all those links will simply count as a single link. It's called, dampening the links. That is how modern search engines handle the very common and natural ROS links.

The challenge that the franchisee faces is the same as any other website, and that is to distinguish itself by acquiring links that are relevant to it by engaging in online activities that tend to cultivate those kinds of links.

Good luck,
;)

Roger Montti

[aristotle]

How much traffic do you get from those links?

[TheRedPenOfDoom]

Site B gets around 25-30% of referral traffic from such links.

[TheRedPenOfDoom]

The situation is:

Site A : Parent site links to Site B
Site B: Franchise site also links back to A

Site A would not remove or put a no follow on its link to site B.
But Site B CAN put a nofollow to the links pointing to site A.

If site B would put a 'nofollow' on links to site A, would Google consider it 'BAD', considering that Google says that we should put a 'no follow' only on websites that we do not trust, and site A already is giving 18K links to site B.