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SEO/UX - Product description tabs on Mobile

     
12:05 pm on Sep 5, 2016 (gmt 0)

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UX want to place category and product descriptions under a "see more" tab/click down button on mobile pages. This will work wonders for the user experience and navigation on Mobile, but can have its SEO issues.
I'm looking at 2 solutions for our responsive site, but from the feedback I am still not 100 percent sure on where Google stand on this.
1 - Is to just place it under these tabs, as half the SEO community feels it isn't an issue anymore.
2 - Keep it tab free and when the site reshapes for the mobile display, the actual text isn't visible but still present. So it isn't hidden like the old school days of placing white text on a white background etc.

Thoughts? Where does Google stand on the product/see more tabs for SEO? What have others experienced?
11:22 am on Sept 6, 2016 (gmt 0)

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I think the content that reveals itself onClick / on tap is not a problem on a mobile and is often used within the responsive site. For example, you can have the full text shown on the desktop sized browsers, but on the mobile size only the first sentence (or first few words) are shown with "More" click-down button that would expand to show the full content on tap.

So far this has not been an issue on Mobile from SEO point of view.

On desktop I would recommend showing the full text as it appears rather than having it in tabs as the content revealed "onClick" may not appear in SERPs / may not rank as it used to - here are links to some past discussions on this (from 2014):

Google Changes How it Handles Pages [webmasterworld.com]
Google no longer indexing content in onLoad hidden sections? [webmasterworld.com]
Google Updates Webmaster Guidelines: Crawling Page Assets May Help SEO [webmasterworld.com]
11:32 am on Sept 6, 2016 (gmt 0)

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I am not so sure, as long as google can read the code it will pick up the content. Its looking at the code not the look of the site
11:50 am on Sept 6, 2016 (gmt 0)

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as long as google can read the code it will pick up the content

Yes, it can read the code, but if it is hidden "onClick" on desktop version, it will be demoted in ranking on SERPS.
12:35 pm on Sept 6, 2016 (gmt 0)

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On desktop it will be fully displayed. UX prefer zero content for aesthetics, but for obv SEO reasons this isn't possible and the best solution seems to be placing the content behind a read more tab/button. How Google treat content behind the tab on Mobile is where I've seen contrasting feedback.

The other solution (one I'm least comfortable with of the two) was to design it so that the content is still there when the responsive site is displayed on mobile/tablet, but the resizing doesn't display the content to the user, although it is there.

I think solution 1 seems to be the best option unless there's a third?
2:18 pm on Sept 6, 2016 (gmt 0)

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I would go with the solution 1