Google's Rich Cards - expanded schema.org markup (New tool or Gimick?)

[Marshall]

Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.

Full story - [webmasters.googleblog.com...]

One more hoop to jump through?

[Wilburforce]

@Marshall

There was a thread on this a couple of weeks ago ([webmasterworld.com ]).

I would forget about it for the time being, unless you specialise in Recipes or Movies.

[Marshall]

Did not see that thread. Still, I think it is just another gimmick.