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Information On Rich Cards In Search Console

     
7:40 pm on May 17, 2016 (gmt 0)

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Hey everyone!

First time post here, so I appreciate the help ahead of time.

I'm seeing "Rich Cards" in my Search Console underneath Structured Appearance but the links to get more information are broken. Does anyone have further reading on how to take advantage of this?
8:58 pm on May 17, 2016 (gmt 0)

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Looks like Google "soft 404'd" the Rich Cards URL to [developers.google.com...] - tsk ;)

Bizarrely, they don't use this terminology anywhere meaningful:

[google.co.uk...]

All that said, they're referring to the examples shown here:

[developers.google.com...]
9:02 pm on May 17, 2016 (gmt 0)

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Thanks for the info!

I couldn't find anything specifically using "Rich Cards" but I wonder if it's something they're going to elaborate on at Google I/O .
9:22 pm on May 17, 2016 (gmt 0)

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In the second link I posted, Google mention that "Recipes can be displayed as an individual Rich Card ...". This seems to be they type of display they're defining as "rich cards".
4:55 am on May 18, 2016 (gmt 0)

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They just announced Rich Cards Support [webmasters.googleblog.com]
6:27 am on May 18, 2016 (gmt 0)

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The scope is limited, however, and there's no indication of when it will be extended:

"We’re starting to show rich cards for two content categories: recipes and movies. They will appear initially on mobile search results in English for google.com" (see rainborick's link).

In my case, I can't even test it, so including in it GSC seems a bit premature.
11:51 am on May 18, 2016 (gmt 0)

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Welcome to WebmasterWorld NSikes

At the moment it's a little restricted to the two categories and i'm not in a position to test it.

https://3.bp.blogspot.com/-VAcKC54Dpkk/VztoEFjXT7I/AAAAAAAABoA/VKdbY2ATRes7M_v77KlMpKHAhF4yD2TOQCLcB/s640/rich-result-evolution.png
11:28 pm on May 18, 2016 (gmt 0)

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including in it GSC seems a bit premature.


Indeed. I think Google know that a link there carries a lot of weight in terms of getting a response from site owners. Although it's going to be less and less weight if they keep plonking additional links underneath only vaguely related headings ;)

That said, this quote makes me wonder if they're ditching "structured data" for "rich cards":

We plan to migrate all errors from the Structured Data report into the Rich Card report.