Is technical SEO more limited than content optimisation?

[shaunm]

Hello All,

What's your daily grind or quarterly goals or yearly strategies being a technical SEO? I mean after you've managed to fix from small XML sitemaps to internationalization issues, duplicates, internal broken/redirects, page speeds etc for an improved crawlability and indexibility of the site. I'm just curious because unlike the content strategist's role there's not much someone could do as a technical SEO, not least no technical SEO strategies can exist without proper content strategies. That's how I feel the limitations is laid on technical SEOs.

Also, since SEO is becoming a necessary skills of all departments and the cut in SEO jobs lays no foundation for different SEO roles, what's your take on the future of SEO jobs in general and different SEO roles?

Thanks!

[Andy Langton]

I would say that, theoretically, you can "finish" technical SEO, in the same sense as your web development can be "finished". But from that perspective, you can do all the content optimisation you need as well. Is there more scope for ongoing content optimisation? Certainly.

In practice, sites change, search engines change and there is usually an ongoing requirement to keep things in order from a technical point of view. If there are major site changes, there is an important technical component. To add into that, bad content has less potential for disaster than bad technical implementations :)

[Storiale]

If Technical SEO only educated programmers, project managers, usability and information architects - they would be busy 40 hours per week. Every time a programmer touches one of my sites, they de-optimize it - 1000%

[tangor]

Compared to what? What's the difference between technical and optimization ... SEO is the "daily grind" day in and day out ... nothing mystical there. :)