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It also adds that raters should use “reputable” independent sources when checking what outside sources might say about the quality of a website.
joined:Apr 9, 2016
joined:Apr 13, 2002
1. Content is Not King
Google’s guidelines explicitly instructs the raters to judge a site according to how a page satisfies a site visitor’s goals. Thus, for an e-commerce site, a page is judged according to the consumer’s research and buying experience, not by how much content is on the page. It is about how the content satisfies user’s goals that matters.
User Intent is King (or Queen)
There is an entire section in the rating guidelines, section 12.7, that is titled, Understanding User Intent. This is incredibly important
On-Page Algorithm Ranking Factors
Expect the search algorithm to favor sites on the basis of satisfying user goals. In my opinion, this is already happening and is most evident in highly competitive niches. It’s no longer about simple keyword matching.
2. Award and Review Cultivation Strategy
This is may be a controversial part of the rating guideline that is not discussed much.
3. User Experience Search Marketing
The phrase “User Experience” is used 23 times in the Google quality raters’ guidelines. Of those 23 times, the phrase “poor user experience” was used nine times.
4. For B2C and B2B: Be Comprehensive
Google’s quality rating guide is explicit that a quality web page not only contains the main content (MC) but also supplementary content (SC) in the form of videos, PDFs, manuals, granular specifications, user reviews, ratings, and so on.
5. Prepare to Accelerate
Here is what the rating guidelines says about the mobile experience:
"Users want results right away, at that moment, and may not be able to spend a lot of time to find what they are looking for."