Senior Member from US
joined:Nov 2, 2014
Google doesn't send conversions. It send clickers.
Google profiles its users and claims to have the ability to send traffic that is more likely to convert. At least in Adwords they allow you to bid higher for traffic that is more likely to convert. Knowing this, Google has at least some ability to distinguish between shoppers with wallets and window shoppers, and they control what they send us.
If you can convert the click. You're doing something right.
In some cases yes, but in my case I disagree. There are many components to a converted click, with the first step consisting of traffic that is properly matched to the site. For example, if you sell flowers online but Google only sends you traffic that is interested in pruning flowers, conversions will not be great. Many of us coping with zombies do have an acceptable conversion rate from Google traffic one or two days a week. It's not like we are changing our site design and content one or two days a week and presenting users with crap on the other days. Bing and Yahoo convert consistently well each day. To lay the blame at our feet overlooks the high degree of manipulation that Google is engaged in.
There are too many factors to start labeling traffic as junk (IMHO) base solely on the conversion rate.
True. There will always be a number of window shoppers that may purchase later. But ecommerce websites need conversions to exist and that is how we measure our success and pay our employees and other bills. If Google is incapable of or unwilling to match buying traffic with ecommerce websites, when they claim to allow one to increase their bids by X percent in Adwords for traffic more likely to convert, then the problem is with Google and not those of us with Google zombie traffic most days a week.
I think SEO is long dead and now the conversation is slowly turning to the process of getting what you can from the traffic you get.
I agree. Google has become a blackhat multinational company and produces search results that maximizes their profits at the expense of our time and money. Since this is the highly manipulative environment we as small businesses must operate in, we must adjust. And dumping Google to sell on Amazon has freed me of a lot of time and aggravation, while also increasing my profits. Instead of bidding in Adwords for zombie traffic that wasted thousands of dollars, I'm filling orders from Amazon. Sure, the 800 lb Amazon gorilla is getting their cut, but I'll take that over Google slashing my throat and leaving my business to die.