Google Accelerated Mobile Pages vs Facebook Instant Articles

[born2run]

Hi, so there are two mobile page standards arising from Google and Facebook:

Google Accelerated Mobile Pages vs Facebook Instant Articles.

Which one to implement? Google is going to give preference to Accelerated pages on their serps. Same with facebook on their platform.

Kindly advise... Thanks!

[born2run]

Are there ways to implement both at the same time? This one is giving me a headache I predict!

[EditorialGuy]

I'd imagine that the answer depends on which audience you're trying to reach.

If you've already got mobile-friendly pages that do well in Google mobile search, maybe it would make sense to go with Instant Articles so you could tap into the Facebook audience.

Then again, it could be more productive to focus on squeezing more traffic and revenue out of existing platforms and audiences.

[Robert Charlton]

Speed alone might not be the issue, btw. The key issue might be getting white-listed on ad blocking software. If you depend on ad income, official AMP or FB credentials might end up being a big part of it.

There's also, IMO, the consideration of the viability of an advertising supported web, which most likely goes beyond the immediate sites that you or your users use, and is probably in your interest as well as Google's, whether you run ads or not.

Facebook Instant Articles, btw, can also run on the originating platform, independent of FB... and there's already speculation that FB will be running Google AMP pages, because FB would be expanding its reach by doing so.