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Publishers, meanwhile, have been eagerly awaiting their chance to test AMP's efficacy in encouraging readership on mobile devices. The Wall Street Journal, BuzzFeed and the Washington Post are among those who will have AMP sites ready next week.
A Google spokeswoman declined to comment on the date of AMP's roll-out. Report: Google AMP SERPs To Go Live Wednesday 24 February [adage.com]
Publishers, meanwhile, have been eagerly awaiting their chance to test AMP's efficacy in encouraging readership on mobile devices.
ampproject.org should focused on publishers that build horrendous websites (an inquisitive 'news' site comes to mind) with the purpose to educate them about good practices regarding good layout, etc.
joined:Mar 3, 2003
If you ain't AMP you are not shown in news results - which by the way are on top.
the search titan said it won't favor AMP in particular among the search results it displays, it has long favored faster sites over slower ones when other things are equal
Well AMP shows at the top of SERPS for any big trending terms in the carousel
Every news and entertainment site I know is running it already or about to....as others have said whether it is good or bad if you run news or trending content then you need to be doing this as well I think.