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joined:Jan 20, 2016
A blog with dozens if not hundreds of authoritative articles will have more SEO value, but the amount of work to develop such a blog is a big question mark because you are taking time away from your core site.
If an external blog reaches a new audience, and that audience clicks from your blog to your site, then yes, it has value.
I would just stay away from "backlink" thinking
You are naive if you think this does not work.I didn't give an opinion on if it works or not besides suggesting the end result is likely the same, eventually. In my experience you stand a much smaller chance of having everything burn to the ground if you avoid things that intentionally attempt to manipulate rank.
Keep drinking Google's Fear flavored Kool aid.That was uncalled for so I will share an opinion of where search might be heading: RankBrain is machine learning that will, eventually, lead to a mobile device answering your questions via voice, bypassing search to website completely. Everything Google is doing aligns to that end right now including buying the mobile hardware, setting up the software and getting rid of pieces that wouldn't fit like Google compare. How do you get traffic to a website when websites are obsolete? Hmm. My guess is that as soon as they figure out how to monetize voice queries we're going to find out.
How do you get traffic to a website when websites are obsolete?
Web sites won't become obsolete. (Did print become obsolete when film, radio, and TV were invented?)