How to Do SEO for Newly Bought Domain to be Used For Parking?

[arorauttara]

Hi Experts,

I don't know more about SEO and need some useful tips about how to do SEO for new buying Parked Domain and earn money through that?

I've purchased a new domain recently and parked it but doesn't receive any visit or clicks? How can I increase visits/traffic and clicks?

Early reply would be appreciated.

Cheers,
Uttara

[aakk9999]

Welcome to WebmasterWorld, arorauttara.

I am not suprised that you are not getting visits nor clicks. Why do you think that a domain that you have bought and then parked (it has no content) should rank for anything? This is what is called spam and as a visitor I would not want to see such result in SERPs.

I doubt the SEO will help you here - Google has put lots of effort to get rid of results just like these. Maybe in a very short term if you point many links to the domain but even if it ranks, it will be for a very short time and you are likely to have a domain torched very very quickly this way.

[Nutterum]

I do not know who scammed you in to doing this arorauttara but that is what happened. If you are interested in building business online I suggest you read up on the basics on how to build a business online, before you do something like this.

Sorry I am a bit harsh but I need to point this out as clearly as I can.

[RedBar]

Parked Domaining no longer works unless one has an incredible name that is unused ... Admit it, just how likely is that?

Even high quality, unique information, single page domains can have a hard time atrracting traffic these days therefore how a single page with presumably nothing on it, is expected to work, is beyond me.

Why did you buy it?

[netmeg]

I have one really good, short domain that I've had for almost twenty years and that used to get a lot of type in traffic, and earned at some points, three figures per day. Now it earns pennies, and not every day at that. Domain parking as a source of revenue is pretty much dead.

[jmccormac]

Making money from PPC parked domain names is a volume business. You generally need more than one domain name and most of the successful players in the business have thousands of domain names parked on PPC. There are also registrars and hoster who park undeveloped domain names on PPC. The bad news is that the search engines generally filter PPC parked domain names out of their indexes so the chances of getting traffic from search engines are low. The alternative is type-in traffic. This is where people type in a domain name/website thinking that there is such a website. This is where exact match keyword type domain names can be successful. Again, it is a volume business and many of the high paying keyword domain names in .COM were registered years ago. It may be worth asking your question on some of the domainer forums (like Namepros) who do have forums discussing how to make money from PPC parking domain names.

Regards...jmcc

[Nutterum]

Last but not least I would like to add that since some time now ppc and adsense have purposely excluded parked domains from their ad placements and one has to manually click them "on" to advertise there making it even harder for non specific parked domains to profit.

[deuces]

@Nutterum, I've done a little research on parked domains, and it seems most of them quit using adsense for parked domain advertising a long time ago. I believe they use companies dedicated to parked advertising like Sedo.

I agree with other points that SEO is pretty much impossible for parked domains since there is no content.

[Robert Charlton]

I believe they use companies dedicated to parked advertising like Sedo.

deuces... Sedo is a major domain marketplace.

The company you're probably thinking of, which is one of the largest domain parking and "monetization" companies, is Skenzo... and, last I saw, they were running AdSense. I think one would need to have a fairly large portfolio for them to do business with you.

Parked domains depend mostly on type-in traffic, not on SEO... generally because users would be assuming they'd be directly navigating to somewhere else, say to a legit site for another company's registered trademark. It's a very unsavory area of the business, and I'd suggest that the OP avoid it if he's accidentally gotten sucked into it.

...SEO is pretty much impossible for parked domains since there is no content.

Because SEO is not likely to be effective on these domains, you never know what links a parked domain owner might point at the domain while attempting to make it rank. This prompts me to ask exactly the opposite question the OP is asking... if the trademark owner plans to use a domain recovered from a squatter who had it parked, what's the easiest way to clear it with Google to make sure it's clean?

I remember some years back there was a Google update where domains that had once been parked were among the collateral damage... and Google put out word to let them know if this had been the case, so they could fix it. Among other things, it makes me wonder whether Google turns parked domains off so they don't rank organically.

PS: I don't mean to suggest that the OP is squatting, btw. It is one of the most common models now being used, though, for parked domain monetization.

[jmccormac]

Sedo is a major domain marketplace.

Sedo provides a registrar PPC parking service for registrars and hosters in addition to providing PPC parking and domain sales services. Unless you are measuring web usage at a professional level (rather than the cargo-cult efforts that I've seen with the new gTLDs and with .eu), you won't see those PPC parked domains on Sedo's nameservers. They use Javascript to pull the adverts feed but remain on the registrar's/hoster's nameservers. Some of the domains on Sedo are just parked with PPC and others are for sale.

f the trademark owner plans to use a domain recovered from a squatter who had it parked, what's the easiest way to clear it with Google to make sure it's clean?

Most rights owners who have recovered a domain name via UDRP or by buying it will point it to their primary website using a 301 redirect or leave it on a holding page. At the top level of the business, where specific brand protection registrars like Markmonitor or CSC handle a rights owner's portfolio, most of the non-core TLD domains are just left on holding pages or not active.

As for the idea that cybersquatting is one of the most common models used for monetisation, that's rubbish. Cybersquatted domain names can cause problems for their registrants and also for the PPC companies. The most common model for monetisation is as it always was -- keyword based type-in traffic. People keep typing in domain names thinking that there is a working site. There are some who target trademarks but they are somewhat rarer these days.

Regards...jmcc

[Robert Charlton]

jmcc, thanks for your correction. I most definitely misspoke. It's obvious that you're right that keyword type-ins far outnumber the squatters. Some major fortunes have been built on keyword type-ins, and huge domain portfolios are involved. Such type-ins are still a going industry, albeit perhaps they're now depending even more on volume than they once did.

While it is generally acknowledged (I'm assuming) that cybersquatted domains can be much more lucrative than keyword domains on a per-click or per-domain basis (which is what I had in mind when I added that PS at 3am)... there are all sorts of legal issues that make them undesirable. Trademark and typo squatted domain names can indeed "cause problems for their registrants" in a great many areas. I was alerting the OP to that problem potential.

My question about clearing a once-parked domain with Google has double-intent...
- to alert the poster to the point that Google might routinely be applying some sort of filter or special treatment to parked domains (as noted above, this came up years ago as collateral damage in a Google algo update, perhaps because of promotion by the parking companies)...
...and also...
- to ask whether, if there is such a filter routinely applied, how best to deal with Google preemptively when deploying the recovered domain. I'm of course aware of eventually 301 redirecting a recovered domain to a site, but I'd rather clear things with Google before redirecting, say, a potential Penguin problem rather than after.

deuces, sorry to have put my foot in it with you too. I've recently spent a bunch of months documenting parked pages in preparation for a UDRP... and all the parked "sites" were Skenzo running AdSense. It turns out as I check further that there are several major parking/monetizing services commonly used, and most of those I see are using AdSense for Parked Domains.

[netmeg]

it makes me wonder whether Google turns parked domains off so they don't rank organically.

Yes, they do. Have for some time. In fact, if you look at the source code of a domain parked with AdSense for Parked Domains, you'll see a big fat NOINDEX in the header.

[dipper]

... but they are quick to crawl and reindex (index) sites that change from parked to live (with proper content). Ranking is another thing - can take a while for Google to then rank or even consider ranking those newly crawled/indexed pages.