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Google Steps Up Tests For App Indexing and Content

     
9:50 am on Nov 19, 2015 (gmt 0)

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Google is testing app indexing and content display of "app-first" content in search.

According to google, in some cases there's no need to download the app as the content discovery will be in search. It'll also be possible, in some instances, to book from within the mobile search content discovery.

This is currently an experiment with a limited number of "partners" so it's not clear how much further this will go.

But up until now, Google has only been able to show information from apps that have matching web content. Because we recognize that there’s a lot of great content that lives only in apps, starting today, we’ll be able to show some “app-first” content in Search as well. For example, if you need a hotel for your spur-of-the-moment trip to Chicago, search results will now include results from the HotelTonight app. Or if you’re thinking about visiting Arches National Park, you will now find details about the 18-mile scenic drive from the Chimani app. In addition, you’re also going to start seeing an option to “stream” some apps you don’t have installed, right from Google Search, provided you’re on good Wifi. For example, with one tap on a “Stream” button next to the HotelTonight app result, you’ll get a streamed version of the app, so that you can quickly and easily find what you need, and even complete a booking, just as if you were in the app itself. And if you like what you see, installing it is just a click away. This uses a new cloud-based technology that we’re currently experimenting with. [insidesearch.blogspot.com]


https://3.bp.blogspot.com/-2Ats2zhc0HQ/Vkyq3JlcEiI/AAAAAAABBrA/hcfu4p02Fn4/s1600/app-stream-w-dots.gif
2:01 pm on Nov 22, 2015 (gmt 0)

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Is this an attempt to break down some of the garden walls that are encroaching on their turf?
2:26 pm on Nov 22, 2015 (gmt 0)

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Is this an attempt to break down some of the garden walls that are encroaching on their turf?

That may well be Google's intent. But I wonder if it might backfire, since it could publicize and promote certain apps, and even the use of apps in general.
5:04 pm on Nov 22, 2015 (gmt 0)

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Sorry but once again Google is offering something in which I have absolutely no interest. Indeed, which is against my best interests. The app is the online equivalent of the B&M loyalty card, it ties folks tighter to the business/site. To paraphrase toidi: for what conceivable reason would I want to let the pillagers in through the gate of my carefully constructed walled garden that bypasses Google?

As always do NOT simply accept what Google offers carte blanche.
I block some, ignore some, and carefully pick flowers among the mines while using others in an attempt to keep the implicit data mining/traffic referal deal reasonably equitable.
6:19 pm on Nov 22, 2015 (gmt 0)

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Google Search's stated mission is " to organize the world's information and make it universally accessible and useful," so it stands to reason that indexing apps is on the to-do list.
6:28 pm on Nov 22, 2015 (gmt 0)

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Google Search's stated mission is " to organize the world's information and make it universally accessible and useful,"
That mission statement should probably be updated to read...
" to organize the world's information and monetize it to the max,"