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Why is my homepage PageRank only 2?

     
2:41 am on Nov 16, 2015 (gmt 0)

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Hi all, I have a question that I would really appreciate some help with and would really like to get an answer if possible. I have recently been appointed to a new job working with a company and they have asked me to assess why their website homepage PR is at a 2. The URL is <snip> (I hope that I am allowed to post that in my message). They have quite few inbounds from roughly 220 unique domains, a ton of pages listed in Google circa 2500, site gets quite a bit of traffic, the domain is not new but it has some spammy text in the footer of the page. Does anyone have some ideas as to why pagerank would only be at 2?

All help would be greatly appreciated. :)

[edited by: aakk9999 at 11:45 am (utc) on Nov 16, 2015]
[edit reason] Sorry but as per Charter, no URLs allowed that could lead to site reviews [/edit]

11:52 am on Nov 16, 2015 (gmt 0)

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I would try to explain to your employer that they should be ignoring PageRank info they see.

Visible PageRank (toolbar PageRank) has for a very long time not been reliable and Google has announced that it will not be updating it any more:

John Mueller on Toolbar PageRank: Probably No More Updates [webmasterworld.com]

Even at the time of the announcement (October 2014) there has been 10 months or so since it was updated, so the last update was somewhere around 2 years ago.

Is there a reason why they are focused on PageRank? Because the focus should be on other performance indicators of the website (traffic, conversions, etc).
1:38 pm on Nov 16, 2015 (gmt 0)

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Tell the company toolbar pagerank has not been updated in almost two years and that Google plans to never update it again. Ask for the employee of the month award when you are done with your brief but accurate assessment.
2:36 pm on Nov 16, 2015 (gmt 0)

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If it will never be updated again, then the visible pagerank will gradually become meaningless. The "real" (non-public) pagerank might still be calculated in some way, but most likely is already much less of a factor in determining the rankings than it used to be.
6:09 pm on Nov 16, 2015 (gmt 0)

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I thought PageRank addicts had moved on to Domain Authority addiction by now.
9:43 pm on Nov 16, 2015 (gmt 0)

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Page Rank is dead (the visible kind). Serp position is a different kind of "rank". For me, and the sites I manage which deal with profit and loss, the only rank we look at is the bottom line of the balance sheet every month. Those are OUR figures, not a third party's, and those numbers are the only "ranking" that counts.
12:29 am on Nov 22, 2015 (gmt 0)

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Since the patent run out on Pagerank google pretty much dropped it. Pagerank I believe is open to anyone to use now so I am surprised someone else hasn't taken it on.