How to do a professional Seo Audit?

[markovald]

Hi, i need to do a full seo audit. Do you have some resources and tools that can help me to a professional looking seo audit?

There is a template or a site that can help me to create a beatiful looking site audit like this: <link removed>
(I hope that's not a problem to link a simple pdf)

What do you use to create a professional Seo Audit? Thank you for your reply!

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Mods note: Unfortunately we cannot allow a link to this SEO audit pdf document as it not only exposes the site being audited, but it also unfairly promotes a supplier doing the audit. To aid the discussion, I will try to describe the document in subsequent post.

[edited by: aakk9999 at 1:51 pm (utc) on Nov 5, 2015]

[aakk9999]

The document which OP originally linked to starts with "SEO EXECUTIVE SUMMARY", with subsections:
- Top Content Action Items
- Top Indexing Action Items
- Top Linking/Social Action Items

After that there is a list of sections (listed below), each analysing one aspect of the site. Most sections have further subsections on:
- Analysis
- Recommendations
- Guidelines

Subsections are:

SEO SCORECARD
CONTENT OVERVIEW
KEYWORD FOCUS
URL STRUCTURE
TITLE TAGS
META DESCRIPTION TAGS
META KEYWORDS
HEADING TAGS
CONTENT
INTERNAL LINKING & ANCHORTEXT
IMAGE NAMES & ALT TAGS
NO FOLLOW ANCHOR TAGS
INDEXING OVERVIEW
INDEXING OPTIMIZATION ANALYSIS
PAGE EXCLUSIONS
PAGE INCLUSIONS
URL REDIRECTS
DUPLICATE CONTENT
BROKEN LINKS
CODE VALIDATION
PAGE LOAD SPEED
LINKING ANALYSIS OVERVIEW
INBOUND FOLLOWED LINKS
LINKING ROOT DOMAINS
AUTHORITY & TRUST
SOCIAL MEDIA MENTIONS & VISIBILITY
COMPETITIVE LINK COMPARISON
CONCLUSION

The whole SEO Audit document was 36 pages long.

[superclown2]

Wow. No wonder I'm not a billionaire yet.

[Barbados]

Hi markovald,

There are a lot of tools out there which can help with this. One of my favourites which can handle a large chunk of the list above is Screaming Frog. Assuming your site has 500 pages of less this is free.

Start with that and it will give you much of what is wrong with the website. What it won't do is tell you how to put them right.

Of course, there is one other thing. You said that you want to produce "a professional looking seo audit" but frankly I'd be less concerned with the look and more concerned with the content. Personally I'd not want a tool or machine trying to assess page content for me as it will be simply working to a formula and we build pages for people, not machines.

Hope this helps?

[ogletree]

If you don't know how to do an SEO Audit you should not be doing it professionally.

[markovald]

ogletree, i'm a junior seo freelance. My issue it's not "how to do a Seo Audit".

But i just want to know how to create a professional looking Seo Audit. I see in some audit a great graphic and that's also easily readable. Do you use simple text to do Seo Audit o do use images and visuals? THat's my question!

[netmeg]

There are lots of tools out there; we cannot recommend them here. Just google SEO Audit and pick the one that looks the best to you.

[FranticFish]

frankly I'd be less concerned with the look and more concerned with the content

Yep.

The major issue I find with SEO audits is that you might have have different types of people that you need to communicate to.

Let's say (an easy example) the way a site implements <hn> headers is just awful.

1) You need to explain the concept of hierarchy and the value of best practice (often negligible on a 'per page' basis but with 'big picture impact') to the head of digital who will sign off the work.
2) You need to provide technical guidelines to the dev team to get the page template changed.
3) You need to explain how to structure documents via a CMS to the content people so they can improve basic SEO 'best practice' going forward and provide examples of optimised posts vs unoptimised posts, and a tutorial / checklist for them to work from for new content.

Things get more interesting when there is a feature you're mooting (say crawlable pagination) that sets you at odds with their 'designers' and their plans for the aesthetics of the site :)