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For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain, said Greg Corrado, a senior research scientist with the company, outlining for the first time the emerging role of AI in search.
RankBrain uses artificial intelligence to embed vast amounts of written language into mathematical entities -- called vectors -- that the computer can understand. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries.
Google Search Powered by Artificial Intelligence, RankBrain [bloomberg.com]
That's the likely way the machine trains itself, using click logs.
The system helps Mountain View, California-based Google deal with the 15 percent of queries a day it gets which its systems have never seen before, he said. For example, it’s adept at dealing with ambiguous queries, like, “What’s the title of the consumer at the highest level of a food chain?” And RankBrain’s usage of AI means it works differently than the other technologies in the search engine.
google already ranks on click throughs and final destination.
It makes sense if you have ten sites vying for first position and choosing which is best to rank on top of other algos.
The stronger you make your website, the more traffic you will gain from non-Google sources. When you legitimately boost traffic to your website you will see it leads to a boost in Google rankings regardless of what system Google is currently using to count quality signals.So the best Google SEO is NOT Google SEO, therefore, it would seem, there is no need for the Google SEO News and Discussion Forum! SEO must be in the name for some reason.
I am not a big fan of artificial intelligence. I still remember what happened with Clarke's H.A.L.