Google Has Indexed 100 Billion Links Within Apps

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Google's Amit Singhal was talking big numbers recently. He added some other commends which I believe are enlightening, and these include “Apps are fundamentally a far better way to render the same information than rendering on the Web.”

Think about that for a second, and ask yourself if your "web presence" could be turned into an app.

Google has now indexed over 100 billion links within apps as searchable, Amit Singhal, SVP of search, said... Google Has Indexed 100 Billion Links Within Apps [recode.net]

That said, the Google exec did downplay the command apps have over a mobile user’s time. The most popular apps, he noted, are those for communication and entertainment — a la Facebook’s suite. “These are large,” he said, noting Pinterest, which is increasingly stealing some search volume from Google. “They serve their niche purposes. They’re perfectly fine. As we see it, the information ecosystem is better than any single site.”